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Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh; Jiang, Baojun - In: Journal of retailing 93 (2017) 3, pp. 382-399
Persistent link: https://www.econbiz.de/10011744843
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The impact and determinants of nine-ending pricing in grocery retailing
Macé, Sandrine - In: Journal of retailing 88 (2012) 1, pp. 115-130
Persistent link: https://www.econbiz.de/10009513152
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It's not all relative : the effects of mental and physical positioning of comparative prices on absolute versus relative discount assessment
Choi, Pilsik; Coulter, Keith S. - In: Journal of retailing 88 (2012) 4, pp. 512-527
Persistent link: https://www.econbiz.de/10009707153
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Compete in price or service? : a study of personalized pricing and money back guarantees
Chen, Bintong; Chen, Jing - In: Journal of retailing 93 (2017) 2, pp. 154-171
Persistent link: https://www.econbiz.de/10011721763
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When should private label brands endorse ethical attributes?
Bodur, H. Onur; Tofighi, Maryam; Grphmann, Bianca - In: Journal of retailing 92 (2016) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
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Competitive effects of Wal-Mart Supercenter entry : moderating roles of category and brand characteristics
Seenivasan, Satheesh; Talukdar, Debabrata - In: Journal of retailing 92 (2016) 2, pp. 218-225
Persistent link: https://www.econbiz.de/10011505030
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Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio; González, Jorge; Capizzani, Mario - In: Journal of retailing 92 (2016) 2, pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
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The effects of retail banner standardization on the performance of global retailers
Nath, Pravin; Kirca, Ahmet H.; Kim, Saejoon; Andras, … - In: Journal of retailing 95 (2019) 3, pp. 30-46
Persistent link: https://www.econbiz.de/10012130004
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By-brand or by-category? : the effect of display format on brand extension evaluation
Zheng, Xiaoying; Baskin, Ernest; Dhar, Ravi - In: Journal of retailing 95 (2019) 3, pp. 76-85
Persistent link: https://www.econbiz.de/10012130009
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Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph; Jaenicke, Edward; Wang, Emily; Wu, … - In: Journal of retailing 95 (2019) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10012102919