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Handbook of sales and marketin...
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Consumer behaviour
51
Konsumentenverhalten
51
Sales promotion
49
Verkaufsförderung
49
Einzelhandel
35
Retail trade
35
Marketing management
31
Marketingmanagement
31
Preismanagement
21
Pricing strategy
21
Einzelhandelspreis
15
Retail price
15
Beziehungsmarketing
14
Relationship marketing
14
Brand management
13
Markenführung
13
Selling
11
Verkauf
11
Distribution channel
10
Online retailing
10
Online-Handel
10
Vertriebsweg
10
Rabatt
9
Rebate
9
Advertising
7
Brand
7
Ladengestaltung
7
Markenartikel
7
Retailing
7
Store design
7
Werbung
7
Advertising effects
6
Brand image
6
E-commerce
6
Electronic Commerce
6
Food retailing
6
Handelsmarke
6
Internet marketing
6
Lebensmitteleinzelhandel
6
Low-cost strategy
6
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Article
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English
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Grewal, Dhruv
5
Breugelmans, Els
4
Nordfält, Jens
3
Ratchford, Brian Thomas
3
Roggeveen, Anne L.
3
Sprott, David E.
3
Ailawadi, Kusum L.
2
Campo, Katia
2
Dekimpe, Marnik G.
2
Gauri, Dinesh K.
2
Geyskens, Inge
2
Kopalle, Praveen K.
2
Monroe, Kent B.
2
Pancras, Joseph
2
Richards, Timothy J.
2
Sigué, Simon Pierre
2
Spangenberg, Eric R.
2
Suri, Rajneesh
2
Talukdar, Debabrata
2
Verhoef, Peter C.
2
Ahearne, Michael
1
Allender, William J.
1
Anderl, Eva
1
Arnold, Mark J.
1
Aydinli, Aylin
1
Aydınoğlu, Nilüfer Z.
1
Bachtel, Robert C.
1
Bagchi, Rajesh
1
Baker, Julie
1
Barone, Michael J.
1
Bauner, Christoph
1
Baxendale, Shane
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Bearden, William O.
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Beauchamp, J. P.
1
Bertini, Marco
1
Binder, Christian
1
Blair, Edward A.
1
Blessing, Gerald
1
Block, Lauren G.
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Published in...
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Journal of retailing
Journal of business research : JBR
423
Industrial marketing management : the international journal for industrial and high-tech firms
359
SpringerLink / Bücher
262
Journal of strategic marketing
202
Journal of the Academy of Marketing Science
159
European journal of marketing : EJM
153
Journal of retailing and consumer services
152
The journal of business & industrial marketing
148
Journal of marketing
147
Europäische Hochschulschriften / 5
136
Journal of marketing management : MM
130
The journal of personal selling & sales management : JPSSM
117
Journal of marketing communications
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
Marketing intelligence & planning
96
Gabler Edition Wissenschaft
90
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Journal of marketing research : JMR
82
Springer eBook Collection
80
Journal of promotion management : JPM
64
The journal of brand management : an international journal
64
Marketing letters : a journal of research in marketing
61
Asia Pacific journal of marketing and logistics
60
Lehrbuch
60
Psychology & marketing
59
Business horizons
58
Journal of personal selling & sales management : JPSSM
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Journal of advertising research
57
Springer eBook Collection / Business and Economics
57
The marketing review
54
Marketing : ZFP ; journal of research and management
52
The journal of product & brand management
50
European journal of operational research : EJOR
49
Harvard business review : HBR
48
Journal of business economics : JBE
48
International marketing review
47
Journal of global marketing
46
Journal of business ethics : JOBE
45
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ECONIS (ZBW)
90
Showing
1
-
10
of
90
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1
Substitution or promotion? : the impact of price discounts on cross-channel sales of digital movies
Gong, Jing
;
Smith, Michael D.
;
Telang, Rahul
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 343-357
Persistent link: https://www.econbiz.de/10011309661
Saved in:
2
Product form bundling : implications for marketing digital products
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian Thomas
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
Saved in:
3
Consumer and retailer promotions : who is better off?
Sigué, Simon Pierre
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10003794952
Saved in:
4
Affect and retail shopping behavior : understanding the role of mood regulation and regulatory focus
Arnold, Mark J.
;
Reynolds, Kristy E.
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 308-320
Persistent link: https://www.econbiz.de/10003892364
Saved in:
5
The influence of tactile input on evaluation of retail product offerings
Grohmann, Bianca
;
Spangenberg, Eric R.
;
Sprott, David E.
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 237-245
Persistent link: https://www.econbiz.de/10003452394
Saved in:
6
Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Saved in:
7
The dilemma of pull and push-price promotions
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
; …
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003969345
Saved in:
8
Retail shelf allocation: a comparative analysis of heuristic and meta-heuristic approaches
Hansen, Jared M.
;
Raut, Sumit
;
Swami, Sanjeev
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 94-105
Persistent link: https://www.econbiz.de/10003969353
Saved in:
9
Multiple unit price promotions and their effects on quantity purchase intentions
Manning, Kenneth C.
;
Sprott, David E.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 411-421
Persistent link: https://www.econbiz.de/10003598470
Saved in:
10
How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods
Pauwels, Koen
- In:
Journal of retailing
83
(
2007
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10003517343
Saved in:
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