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Consumer behaviour
318
Konsumentenverhalten
318
Einzelhandel
148
Retail trade
148
Beziehungsmarketing
72
Relationship marketing
72
Online retailing
55
Online-Handel
55
Brand management
52
Markenführung
52
Preismanagement
38
Pricing strategy
38
Distribution channel
30
Vertriebsweg
30
E-commerce
29
Electronic Commerce
29
Brand
27
Retailing
27
Sales promotion
27
Verkaufsförderung
27
Markenartikel
25
Customer satisfaction
24
Kundenzufriedenheit
24
Brand image
23
Dienstleistungsqualität
23
Ladengestaltung
23
Markenimage
23
Service quality
23
Store design
23
Marketing management
21
Marketingmanagement
21
Einzelhandelspreis
20
Food retailing
20
Lebensmitteleinzelhandel
20
Retail price
20
Internet marketing
19
Online-Marketing
19
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19
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Grewal, Dhruv
15
Verhoef, Peter C.
8
Blut, Markus
6
Breugelmans, Els
6
Campo, Katia
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Brady, Michael K.
4
Burton, Scot
4
Dekimpe, Marnik G.
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Ahlbom, Carl-Philip
3
Bearden, William O.
3
Bijmolt, Tammo H. A.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Evanschitzky, Heiner
3
Farris, Paul W.
3
Gauri, Dinesh Kumar
3
Geyskens, Inge
3
Guha, Abhijit
3
Hardesty, David M.
3
Haruvy, Ernan
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jha, Subhash
3
Jin, Liyin
3
Kukar-Kinney, Monika
3
Lamey, Lien
3
Lehmann, Donald R.
3
Ma, Yu
3
Mantrala, Murali K.
3
Melis, Kristina
3
Neslin, Scott A.
3
Noble, Stephanie M.
3
Popkowski Leszczyc, Peter T. L.
3
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Journal of retailing
Journal of business research : JBR
2,315
Journal of retailing and consumer services
1,976
SpringerLink / Bücher
952
European Journal of Marketing
843
International journal of hospitality management
837
International journal of consumer studies
782
Psychology & marketing
714
The journal of brand management : an international journal
654
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
NBER working paper series
544
The journal of product & brand management
499
Journal of Consumer Marketing
470
European journal of marketing : EJM
466
Working paper / National Bureau of Economic Research, Inc.
457
Asia Pacific journal of marketing and logistics
423
Journal of marketing management : MM
422
Management science : journal of the Institute for Operations Research and the Management Sciences
403
NBER Working Paper
399
Journal of marketing research : JMR
388
Journal of marketing
383
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
380
Tourism management : research, policies, practice
371
Journal of the Academy of Marketing Science
366
Marketing Intelligence & Planning
361
Journal of travel and tourism marketing
359
Marketing intelligence & planning
359
Journal of Product & Brand Management
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Journal of marketing communications
345
Journal of international consumer marketing
333
Marketing letters : a journal of research in marketing
326
Cogent business & management
323
Journal of fashion marketing and management
319
International journal of retail & distribution management
316
Industrial marketing management : the international journal for industrial and high-tech firms
315
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
310
International Journal of Retail & Distribution Management
303
The international review of retail, distribution and consumer research
302
Journal of business ethics : JOBE
300
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ECONIS (ZBW)
346
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1
M(art)worlds : consumer perceptions of how luxury brand stores become art institutions
Joy, Annamma
;
Wang, Jeff Jianfeng
;
Chan, Tsang-sing
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 347-364
Persistent link: https://www.econbiz.de/10010408220
Saved in:
2
Luxury single- versus multi-brand stores : the effect of consumers' hedonic goals on brand comparisons
Desmichel, Perrine
;
Kocher, Bruno
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 203-219
Persistent link: https://www.econbiz.de/10012295826
Saved in:
3
Gilt and guilt : should luxury and charity partner at the point of sale?
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 56-64
Persistent link: https://www.econbiz.de/10011484048
Saved in:
4
Why museological merchandise displays enhance luxury product evaluations : an extended art infusion effect
Logkizidou, Maria
;
Bottomley, Paul
;
Angell, Rob
; …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012102923
Saved in:
5
Is a $ 200 Nordstrom gift card worth more or less than a $ 200 gap gift card? : the asymmetric valuations of luxury gift cards
Gunasti, Kunter
;
Baskin, Ernest
- In:
Journal of retailing
94
(
2018
)
4
,
pp. 380-392
Persistent link: https://www.econbiz.de/10011958218
Saved in:
6
Navigating contradictory logics in the field of luxury retailing
Welté, Jean-Baptiste
;
Cayla, Julien
;
Fischer, Eileen
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 510-526
Persistent link: https://www.econbiz.de/10013426743
Saved in:
7
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
8
Consumer response to retailer use of cause-related
marketing
: is more fit better?
Barone, Michael J.
;
Norman, Andrew T.
;
Miyazaki, Anthony D.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 437-445
Persistent link: https://www.econbiz.de/10003598475
Saved in:
9
Consumer brand
marketing
through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar
;
Farris, Paul W.
;
Guissoni, Leandro A.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
Saved in:
10
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
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