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Consumer search : what can we learn from pre-purchase data?
Honka, Elisabeth; Seiler, Stephan; Ursu, Raluca - In: Journal of retailing 100 (2024) 1, pp. 114-129
Persistent link: https://www.econbiz.de/10014527107
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Unlocking the potential of web data for retailing research
Guyt, Jonne; Datta, Hannes; Boegershausen, Johannes - In: Journal of retailing 100 (2024) 1, pp. 130-147
Persistent link: https://www.econbiz.de/10014527110
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Utilising eye-tracking data in retailing field research : a practical guide
Nordfält, Jens; Ahlbom, Carl-Philip - In: Journal of retailing 100 (2024) 1, pp. 148-160
Persistent link: https://www.econbiz.de/10014527112
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Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv; Benoit, Sabine; Noble, Stephanie M.; … - In: Journal of retailing 99 (2023) 4, pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
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Immersive retailing : the in-store experience
Hagtvedt, Henrik; Chandukala, Sandeep R. - In: Journal of retailing 99 (2023) 4, pp. 505-517
Persistent link: https://www.econbiz.de/10014465641
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Reimagining personalization in the physical store
Scholdra, Thomas P.; Wichmann, Julian R. K.; Reinartz, … - In: Journal of retailing 99 (2023) 4, pp. 563-579
Persistent link: https://www.econbiz.de/10014465653
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Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna; Fuchs, Christoph; Schreier, Martin; … - In: Journal of retailing 99 (2023) 4, pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
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The store of the future : engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
Szocs, Courtney; Kim, Yeseul; Lim, Mikyoung; Arroyo, … - In: Journal of retailing 99 (2023) 4, pp. 605-620
Persistent link: https://www.econbiz.de/10014465663
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Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.; Lemon, Katherine N.; Parasuraman, A.; … - In: Journal of retailing 85 (2009) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
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Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar; Farris, Paul W.; Guissoni, Leandro A. - In: Journal of retailing 91 (2015) 4, pp. 644-659
Persistent link: https://www.econbiz.de/10011422456