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Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro; González-Benito, Óscar - In: Journal of retailing and consumer services 77 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
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Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini; Quach, Sara; Trinh, Giang; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
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Proposing a metaverse engagement model for brand development
Bilgihan, Anil; Leong, Man Wai Aliana; Okumus, Fevzi; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10015095115
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Unveiling impact dynamics : discriminatory brand advertisements, stress response, and the call for ethical marketing practices
Friedmann, Enav; Weiss-Sidi, Merav; Solodoha, Eliran - In: Journal of retailing and consumer services 79 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015099016
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Ethical marketing framework for metaverse simulated experiences of tourism (SET) : an exploration of consumers’ aspirations and fears
Petr, Christine; Caudan, Paul - In: Journal of retailing and consumer services 79 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10015100796
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The penetration of retailer brands and the impact on consumer prices : a study based on household expenditures of 35 grocery categories
Anselmsson, Johan; Johansson, Ulf; Marañon, Antonio; … - In: Journal of retailing and consumer services 15 (2008) 1, pp. 42-51
Persistent link: https://www.econbiz.de/10003597030
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Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele; Fornari, Edoardo; Grandi, Sebastiano; … - In: Journal of retailing and consumer services 30 (2016), pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
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The influence of retailing-mix levers on private label market share : the case of the Italian FMCG market
Fornari, Edoardo; Fornari, Daniele; Grandi, Sebastiano; … - In: Journal of retailing and consumer services 20 (2013) 6, pp. 617-624
Persistent link: https://www.econbiz.de/10010128291
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The moderating effect of average wage and number of stores on private label market share : a hierarchical linear model analysis
Mao, Zhixin; Duan, Yongrui; Yao, Yuliang; Huo, Jiazhen - In: Journal of retailing and consumer services 60 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012502678
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Response to stockout in grocery stores : a small city case in a changing competitive environment
Azeem, Muhammad Masood; Baker, Derek; Villano, Renato Andrin - In: Journal of retailing and consumer services 49 (2019), pp. 242-252
Persistent link: https://www.econbiz.de/10012025966