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Retail media networks
Bartholomew, Darrell E.; Williamson, Mark - In: Journal of retailing and consumer services 69 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013406920
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The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention : investigating the bias effect of heuristic information processing
Tan, Yingsi; Geng, Shuang; Katsumata, Sotaro; Xiong, Xiaojun - In: Journal of retailing and consumer services 63 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012665878
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Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter; Mukerji, Bhasker; Dwivedi, … - In: Journal of retailing and consumer services 46 (2019), pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
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Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter; Mukerji, Bhasker; Alryalat, … - In: Journal of retailing and consumer services 43 (2018), pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
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The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
Park, Hyun Jung; Lin, Li Min - In: Journal of retailing and consumer services 52 (2020), pp. 1-6
Persistent link: https://www.econbiz.de/10012132267
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When I feel invaded, I will avoid it : the effect of advertising invasiveness on consumers’ avoidance of social media advertising
Niu, Xingchen; Wang, Xuequn; Liu, Zilong - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012431592
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The effects of the visual presentation of an influencer's extroversion on perceived credibility and purchase intentions-moderated by personality matching with the audience
Argyris, Young Anna; Muqaddam, Aziz; Miller, Steven - In: Journal of retailing and consumer services 59 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012433334
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Observing viewers' self-reported and neurophysiological responses to message appeal in social media advertisements
Wajid, Anees; Raziq, Muhammad Mustafa; Ahmed, Qazi Mohammed - In: Journal of retailing and consumer services 59 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012433768
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Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler; Tran, Trang P.; Taylor, Erik C. - In: Journal of retailing and consumer services 47 (2019), pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
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Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio; Belanche, Daniel; Fernández, Ana; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014239820