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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
301
Konsumentenverhalten
301
Brand management
286
Markenführung
286
Brand image
166
Markenimage
166
Brand
141
Markenartikel
139
Beziehungsmarketing
126
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126
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Park, Jungkun
8
Yan, Ruiliang
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Dawes, John
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Khan, Imran
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Loureiro, Sandra Maria Correia
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Mortimer, Gary
4
Mou, Jian
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Prentice, Catherine
4
Agag, Gomaa
3
Baumann, Chris
3
Dhir, Amandeep
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Japutra, Arnold
3
Kumar, Vikas
3
Lombart, Cindy
3
Ozuem, Wilson
3
Park, Hyejune
3
Paul, Justin
3
Pei, Zhi
3
Septianto, Felix
3
Talwar, Shalini
3
Thaichon, Park
3
Trinh, Giang
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2
Alalwan, Ali Abdallah
2
Algharabat, Raed
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Anesbury, Zachary
2
Anselmsson, Johan
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Brown, James R.
2
Burt, Steven
2
Carlson, Jamie
2
Casidy, Riza
2
Chakrabarti, Somnath
2
Cheung, Man Lai
2
Cliquet, Gérard
2
Dennis, Charles
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
SpringerLink / Bücher
1,708
Journal of business research : JBR
1,346
European Journal of Marketing
635
The journal of brand management : an international journal
589
Industrial marketing management : the international journal for industrial and high-tech firms
575
Springer eBook Collection
562
Europäische Hochschulschriften / 5
409
The journal of product & brand management
399
Gabler Edition Wissenschaft
331
European journal of marketing : EJM
330
Journal of strategic marketing
325
Marketing Intelligence & Planning
310
Journal of marketing management : MM
308
Strategic management journal
275
Journal of business ethics : JOBE
273
Research
270
Journal of the Academy of Marketing Science
269
Springer eBook Collection / Business and Economics
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Journal of marketing
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Harvard business review : HBR
240
Management science : journal of the Institute for Operations Research and the Management Sciences
236
Harvard-Business-Manager : das Wissen der Besten
235
Technological forecasting & social change : an international journal
234
Corporate communications : an international journal
233
Journal of marketing communications
232
Marketing intelligence & planning
223
Business horizons
214
Journal of Food Distribution Research
208
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
204
Lehrbuch
195
Journal of Product & Brand Management
194
The journal of business & industrial marketing
194
Long range planning : LRP ; international journal of strategic management
191
International journal of hospitality management
190
Marketing theory
190
Journal of business strategy
189
Journal of Communication Management
186
Psychology & marketing
184
Asia Pacific journal of marketing and logistics
173
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ECONIS (ZBW)
380
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1
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380
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1
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
2
Does brand orientation contribute to retailers' success? : an empirical study in the South African market
Schmidt, Holger J.
;
Mason, Roger B.
;
Steenkamp, Pieter
; …
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 210-222
Persistent link: https://www.econbiz.de/10011743275
Saved in:
3
Augmented reality
marketing
: how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
4
Do CSR actions in retailing really matter for young consumers? : a study in France and Norway
Loussaïef, Leïla
;
Cacho-Elizondo, Silvia
;
Pettersen, …
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010233551
Saved in:
5
The influence of relationship
marketing
orientation on brand equity in banks
Yoganathan, Dhanushanthini
;
Jebrajakrithy, Charles
; …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
Saved in:
6
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
Saved in:
7
Consumer choice of store brands across store formats : a panel data analysis under crisis periods
Kaswengi, Jospeh
;
Diallo, Mbaye Fall
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 70-76
Persistent link: https://www.econbiz.de/10010503930
Saved in:
8
Effect of community relationship management, relationship
marketing
orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
9
Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
10
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
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