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Relationship marketing in A B2C context : the moderating role of personality traits
Adjei, Mavis T.; Clark, Melissa N. - In: Journal of retailing and consumer services 17 (2010) 1, pp. 73-79
Persistent link: https://www.econbiz.de/10003938077
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The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini; Jebrajakrithy, Charles; … - In: Journal of retailing and consumer services 26 (2015), pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
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An Indian customer surrounding 7P's of service marketing
Kushwaha, G. S.; Agrawal, Shiv Ratan - In: Journal of retailing and consumer services 22 (2015), pp. 85-95
Persistent link: https://www.econbiz.de/10010468494
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The influence of loyalty program design on the relationship between customer motives and value perception
Kreis, Henning; Mafael, Alexander - In: Journal of retailing and consumer services 21 (2014) 4, pp. 590-600
Persistent link: https://www.econbiz.de/10010388521
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Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin; Hermann, Andreas; Heuchert, Markus; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
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A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
Tueanrat, Yanika; Papagiannidis, Savvas; Alamanos, … - In: Journal of retailing and consumer services 61 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012581885
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The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin; Bowman, Douglas - In: Journal of retailing and consumer services 64 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
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Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
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Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209657