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~isPartOf:"Journal of retailing and consumer services"
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Brand management
286
Markenführung
286
Consumer behaviour
252
Konsumentenverhalten
252
Brand image
163
Markenimage
163
Brand
141
Markenartikel
139
Beziehungsmarketing
103
Relationship marketing
103
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72
Retail trade
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Customer satisfaction
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Kundenzufriedenheit
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Handelsmarke
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Markentreue
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Online-Handel
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Vertrauen
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Advertising effects
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Dienstleistungsqualität
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Service quality
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Werbewirkung
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Viral marketing
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English
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Park, Jungkun
8
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Prentice, Catherine
4
Baumann, Chris
3
Dhir, Amandeep
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Japutra, Arnold
3
Kumar, Vikas
3
Lombart, Cindy
3
Mortimer, Gary
3
Park, Hyejune
3
Septianto, Felix
3
Talwar, Shalini
3
Trinh, Giang
3
Ahn, Jiseon
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Aslam, Usman
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Augusto, Mário Gomes
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Brown, James R.
2
Burt, Steven
2
Carlson, Jamie
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Casidy, Riza
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Chakrabarti, Somnath
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Cheung, Man Lai
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Cliquet, Gérard
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Diallo, Mbaye Fall
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Dwivedi, Abhishek
2
Ekinci, Yuksel
2
Elms, Jonathan
2
Eugene Cheng-xi Aw
2
Fatma, Mobin
2
Fazal-e-Hasan, Syed
2
González-Benito, Óscar
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
Journal of business research : JBR
641
Economics Papers from University Paris Dauphine
563
The journal of brand management : an international journal
553
The journal of product & brand management
386
SpringerLink / Bücher
325
MPRA Paper
232
ERIM Report Series Research in Management
179
European journal of marketing : EJM
139
Journal of marketing management : MM
134
Annals of Faculty of Economics
131
Ovidius University Annals, Economic Sciences Series
129
Psychology & marketing
122
Journal of strategic marketing
112
Journal of marketing communications
111
Marketing intelligence & planning
108
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
106
International journal of hospitality management
104
Open Access publications from Université Paris-Dauphine
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Amfiteatru Economic Journal
97
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
91
Innovatives Markenmanagement
86
Journal of marketing
81
Journal of the Academy of Marketing Science
78
The AMFITEATRU ECONOMIC journal
77
Annals of marketing-mba
76
Cogent business & management
74
Journal of promotion management : innovations in planning and applied research
73
Research
73
Journal of advertising research
71
Marketing letters : a journal of research in marketing
71
International journal of advertising : the review of marketing communications
70
Journal of marketing management : JMM ; journal of the Academy of Marketing
70
Journal of promotion management : JPM
70
Amfiteatru economic : an economic and business research periodical
69
Journal of international consumer marketing
69
Revista de Marketing Online (Journal of Online Marketing)
68
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ECONIS (ZBW)
287
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1
Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
2
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
3
Sources of retailer personality : private brand perceptions
Lombart, Cindy
;
Louis, Didier
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
Saved in:
4
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
Saved in:
5
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Saved in:
6
Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen
;
Sanchez, Joaquin
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
Saved in:
7
Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source
Zhu, Dong Hong
;
Sun, Hui
;
Chang, Ya Ping
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 287-293
Persistent link: https://www.econbiz.de/10011528724
Saved in:
8
The antecedents of customer loyalty : a moderated mediation model of customer relationship management quality and brand image
Nyadzayo, Munyaradzi W.
;
Khajehzadeh, Saman
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 262-270
Persistent link: https://www.econbiz.de/10011473143
Saved in:
9
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
10
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
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