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Effects of pricing strategies and product quality on private label and national brand performance
Olbrich, Rainer; Jansen, Hans Christian; Hundt, Michael - In: Journal of retailing and consumer services 34 (2017), pp. 294-301
Persistent link: https://www.econbiz.de/10011629330
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Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa; Phau, Ian; Sims, Daniel; Cheah, Isaac - In: Journal of retailing and consumer services 30 (2016), pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
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Brand and quality effects on introduction of store brand products
Al-Monawer, Nasser; Davoodi, Mehdi; Qi, Lian - In: Journal of retailing and consumer services 61 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012581861
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The moderating impact of taste award on the interplay between perceived taste, perceived quality and brand trust
Konuk, Faruk Anıl - In: Journal of retailing and consumer services 63 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012665887
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How does consumers' perception of sports stars' personal brand promote consumers' brand love? : a mediation model of global brand equity
Zhou, Fei; Mou, Jian; Su, Qiulai; Wu, Yenchun Jim - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238326
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Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal; Juju, Undang; Sucherly; Arizal N; Waldelmi, Idel - In: Journal of retailing and consumer services 70 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
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Quality disclosure in the presence of strategic consumers
Zhao, Ju; Qiu, Ju; Zhou, Yong-Wu; Hu, Xiao-Jian; Yang, … - In: Journal of retailing and consumer services 55 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012268845
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How consumers form product quality perceptions in absence of fixed posted prices : interaction of product cues with seller reputation and third-party reviews
Narwal, Preeti; Nayak, J. K. - In: Journal of retailing and consumer services 52 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012132226
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Verticality in product labels and shelves as a metaphorical cue to quality
Machiels, Casparus J. A.; Orth, Ulrich R. - In: Journal of retailing and consumer services 37 (2017), pp. 195-203
Persistent link: https://www.econbiz.de/10011729841
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In the consumers' eye : a mixed-method approach to understanding how VR-Content influences unbranded product quality perceptions
Anderson, Kelley Cours; Laverie, Debra A. - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364456