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Brand expertise and perceived consistency reversals on vertical line extensions : the moderating role of extension direction
Pontes, Nicolas; Palmeira, Mauricio; Jevons, Colin - In: Journal of retailing and consumer services 34 (2017), pp. 209-218
Persistent link: https://www.econbiz.de/10011629056
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Luxury product to service brand extension and brand equity transfer
Ahn, Jiseon; Park, Jungkun; Hyun, Hyowon - In: Journal of retailing and consumer services 42 (2018), pp. 22-28
Persistent link: https://www.econbiz.de/10011825996
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Masstige consumption values and its effect on consumer behavior
Park, Jungkun; Back, Seung Yub; Kim, Dongyoup - In: Journal of retailing and consumer services 67 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013364437
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Price and quality decisions in a vertically-differentiated supply chain with an "Online-to-Store" channel
Hou, Rui; Zhao, You; Zhu, Mengqiang; Lin, Xiaogang - In: Journal of retailing and consumer services 62 (2021), pp. 1-21
Persistent link: https://www.econbiz.de/10012648849
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Strategic live streaming choices for vertically differentiated products
Lu, Yusheng; Duan, Yongrui - In: Journal of retailing and consumer services 76 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014460830
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In the consumers' eye : a mixed-method approach to understanding how VR-Content influences unbranded product quality perceptions
Anderson, Kelley Cours; Laverie, Debra A. - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364456
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Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa; Phau, Ian; Sims, Daniel; Cheah, Isaac - In: Journal of retailing and consumer services 30 (2016), pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
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Comparison of localized and foreign restaurant brands for consumer behavior prediction
Liu, Chih-Hsing; Gan, Bernard; Ko, Wen-Hwa; Teng, Chih-Ching - In: Journal of retailing and consumer services 65 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013169579
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Brand and quality effects on introduction of store brand products
Al-Monawer, Nasser; Davoodi, Mehdi; Qi, Lian - In: Journal of retailing and consumer services 61 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012581861
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More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Li, Rong; Laroche, Michel; Richard, Marie-Odile; Cui, Xinyu - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209484