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What's inside matters : the impact of ingredient branding on consumers' purchasing behaviours in services
Turan, Ceyda Paydas - In: Journal of retailing and consumer services 63 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012665872
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Influence of iconic, indexical cues, and brand schematicity on perceived authenticity dimensions of private-label brands
Carsana, Laurence; Jolibert, Alain - In: Journal of retailing and consumer services 40 (2018), pp. 213-220
Persistent link: https://www.econbiz.de/10011801936
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Brand expertise and perceived consistency reversals on vertical line extensions : the moderating role of extension direction
Pontes, Nicolas; Palmeira, Mauricio; Jevons, Colin - In: Journal of retailing and consumer services 34 (2017), pp. 209-218
Persistent link: https://www.econbiz.de/10011629056
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Luxury product to service brand extension and brand equity transfer
Ahn, Jiseon; Park, Jungkun; Hyun, Hyowon - In: Journal of retailing and consumer services 42 (2018), pp. 22-28
Persistent link: https://www.econbiz.de/10011825996
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Masstige consumption values and its effect on consumer behavior
Park, Jungkun; Back, Seung Yub; Kim, Dongyoup - In: Journal of retailing and consumer services 67 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013364437
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Brand experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran; Rahman, Zillur - In: Journal of retailing and consumer services 24 (2015), pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
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The effects of service brand dimensions on brand loyalty
Krystallis, Athanasios; Chrysochou, Polymeros - In: Journal of retailing and consumer services 21 (2014) 2, pp. 139-147
Persistent link: https://www.econbiz.de/10010338593
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Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua; Choo, Ho Jung - In: Journal of retailing and consumer services 28 (2016), pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
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Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa; Phau, Ian; Sims, Daniel; Cheah, Isaac - In: Journal of retailing and consumer services 30 (2016), pp. 175-183
Persistent link: https://www.econbiz.de/10011473186