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Co-marketing alliances between heterogeneous industries : examining perceived match-up effects in product brand and alliance levels
Ahn, SooKyoung; Kim, HaeJung; Forney, Judith A. - In: Journal of retailing and consumer services 16 (2009) 6, pp. 477-485
Persistent link: https://www.econbiz.de/10003906201
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The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Cho, Young Sang; Rha, Hye-Su; Burt, Steven - In: Journal of retailing and consumer services 22 (2015), pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
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Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung; Lee, Minyoung; Park, Eunil; Pobil, Angel … - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
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Do online sales channels save brands of global companies from consumer boycotts? : a geographical analysis
Kim, Changju; Kim, Woonho; Nakami, Shinya - In: Journal of retailing and consumer services 68 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013366372
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Faith-filled brands : the interplay of religious branding and brand engagement in the self-concept
Liu, Richie L.; Minton, Elizabeth A. - In: Journal of retailing and consumer services 44 (2018), pp. 305-314
Persistent link: https://www.econbiz.de/10011904456
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Modelling consumer responses to an apparel store brand : store image as a risk reducer
Liljander, Veronica; Polsa, Pia; Riel, Allard C. R. van - In: Journal of retailing and consumer services 16 (2009) 4, pp. 281-290
Persistent link: https://www.econbiz.de/10003864541
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The brand architecture of grocery retailers : setting material and symbolic boundaries for consumer choice
Esbjerg, Lars; Bech-Larsen, Tino - In: Journal of retailing and consumer services 16 (2009) 5, pp. 414-423
Persistent link: https://www.econbiz.de/10003875636
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The development of a consumer value proposition of private label brands and the application thereof in a South African retail context
Beneke, Justin; Carter, Stephen - In: Journal of retailing and consumer services 25 (2015), pp. 22-35
Persistent link: https://www.econbiz.de/10011313610
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A higher-order model of consumer brand engagement and its impact on loyalty intentions
Dwivedi, Abhishek - In: Journal of retailing and consumer services 24 (2015), pp. 100-109
Persistent link: https://www.econbiz.de/10010528599
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Brand experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran; Rahman, Zillur - In: Journal of retailing and consumer services 24 (2015), pp. 60-69
Persistent link: https://www.econbiz.de/10010528608