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Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin; Song, Hayeon - In: Journal of retailing and consumer services 54 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
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Competitive location-based mobile coupon targeting strategy
Luo, Meiling; Li, Gang; Chen, Xudong - In: Journal of retailing and consumer services 58 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012431570
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The effects of constrained mobile coupons in the mobile channel
Zhang, Hongchao; Yu, Yu; Qin, Yinggao - In: Journal of retailing and consumer services 75 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014373389
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Enablers and inhibitors of permission-based marketing : a case of mobile coupons
Im, Hyunjoo; Ha, Young - In: Journal of retailing and consumer services 20 (2013) 5, pp. 495-503
Persistent link: https://www.econbiz.de/10009768985
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The determinants of women's redemption of geo-targeted m-coupons
Ladhari, Riadh; Hudon, Tristan; Massa, Elodie; Souiden, … - In: Journal of retailing and consumer services 66 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209628
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The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions
Alnawas, Ibrahim; Aburub, Faisal - In: Journal of retailing and consumer services 31 (2016), pp. 313-322
Persistent link: https://www.econbiz.de/10011528732
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Explain the intention to use smartphones for mobile shopping
Agrebi, Sinda; Jallais, Joël - In: Journal of retailing and consumer services 22 (2015), pp. 16-23
Persistent link: https://www.econbiz.de/10010468505
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The mediating influence of trust in the adoption of the mobile wallet
Shaw, Norman - In: Journal of retailing and consumer services 21 (2014) 4, pp. 449-459
Persistent link: https://www.econbiz.de/10010388554
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Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka; Ozuem, Wilson; Wiid, Ria; Hobson, Ana - In: Journal of retailing and consumer services 66 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
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M-commerce : the nexus between mobile shopping service quality and loyalty
Omar, Suha; Mohsen, Kholoud; Tsimonis, Georgios; … - In: Journal of retailing and consumer services 60 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012502686