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Satellite fans : does sport nostalgia influence purchase intention toward sponsors' products?
Cho, Heetae; Lee, Hyun-Woo; Chiu, Weisheng - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648958
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
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How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior
Yin, Chin-Ching; Chiu, Hung-Chang; Hsieh, Yi-Ching; … - In: Journal of retailing and consumer services 69 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013401638
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Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna; McCormick, Helen; Warnaby, Gary - In: Journal of retailing and consumer services 29 (2016), pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
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Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold; Roy, Sanjit; Pham, Tram-Anh N. - In: Journal of retailing and consumer services 60 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
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What drives brand love and purchase intentions toward the local food distribution system? : a study of social media-based REKO (fair consumption) groups
Kumar, Sushant; Murphy, Mikko; Talwar, Shalini; Kaur, Puneet - In: Journal of retailing and consumer services 60 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012502672
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Psychological mechanisms of brand love and information technology identity in virtual retail environments
Huang, Tseng-Lung - In: Journal of retailing and consumer services 47 (2019), pp. 251-264
Persistent link: https://www.econbiz.de/10011995589
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Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan; Yoshida, Masayuki; Varshney, Sanjeev - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
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Predicting sports fans' engagement with culturally aligned social media content : a language expectancy perspective
Prakash C., Deep; Majumdar, Adrija - In: Journal of retailing and consumer services 75 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014371689
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Understanding effects of co-creation on cognitive, affective and behavioral evaluations in service recovery : an ethnocultural analysis
Gohary, Ali; Hamzelu, Bahman; Pourazizi, Lida; Hanzaee, … - In: Journal of retailing and consumer services 31 (2016), pp. 182-198
Persistent link: https://www.econbiz.de/10011528630