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Elaboration of marketing communication through visual media : an empirical analysis
John, Surej P.; De Villiers, Rouxelle - In: Journal of retailing and consumer services 54 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
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A typology of viral ad sharers using sentiment analysis
Kulkarni, Kalpak K.; Kalro, Arti D.; Sharma, Dinesh; … - In: Journal of retailing and consumer services 53 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012171967
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Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas; Thaichon, Park; Abraham, Christopher; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
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Gamified in-store mobile marketing : the mixed effect of gamified point-of-purchase advertising
Högberg, Johan; Shams, Poja; Wästlund, Erik - In: Journal of retailing and consumer services 50 (2019), pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
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Bundling products to success : the influence of complementarity and advertising
Yan, Ruiliang; Myers, Chris; Wang, John; Ghose, Sanjoy - In: Journal of retailing and consumer services 21 (2014) 1, pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
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How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi; Toombs, Leslie; Yan, Ruiliang - In: Journal of retailing and consumer services 21 (2014) 3, pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
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An empirical examination of the effects of design elements of email newsletters on consumers' email responses and their purchase
Kumar, Ashish - In: Journal of retailing and consumer services 58 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012431699
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Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix; Sung, Billy; Doung, Chien; Conroy, Denise - In: Journal of retailing and consumer services 71 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
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Understanding effects of co-creation on cognitive, affective and behavioral evaluations in service recovery : an ethnocultural analysis
Gohary, Ali; Hamzelu, Bahman; Pourazizi, Lida; Hanzaee, … - In: Journal of retailing and consumer services 31 (2016), pp. 182-198
Persistent link: https://www.econbiz.de/10011528630
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What drives consumers' online information search behavior? Evidence from England
Dutta, Champa Bati; Kumar Das, Debasish - In: Journal of retailing and consumer services 35 (2017), pp. 36-45
Persistent link: https://www.econbiz.de/10011645074