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A two-dimensional model of trust-value-loyalty in service relationships
Chai, Joe Choon Yean; Malhotra, Naresh K.; Alpert, Frank - In: Journal of retailing and consumer services 26 (2015), pp. 23-31
Persistent link: https://www.econbiz.de/10011347848
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Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
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Quality of channel integration and customer loyalty in omnichannel retailing : the mediating role of customer engagement and relationship program receptiveness
Gao, Mengjia; Huang, Lin - In: Journal of retailing and consumer services 63 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012665902
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Managing customer reactions to brand deletion in B2B and B2C contexts
Shah, Purvi - In: Journal of retailing and consumer services 57 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012305309
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Relationship quality as an antecedent of customer relationship proneness : a cross-cultural study between Spain and Mexico
Olavarría-Jaraba, Ana; Cambra-Fierro, Jesús J.; … - In: Journal of retailing and consumer services 42 (2018), pp. 78-87
Persistent link: https://www.econbiz.de/10011826044
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Customer experience in the B2B area : the impact of age-related impressions
Lecoeuvre, Laurence; Turner, J. Rodney; Kuppelwieser, Volker - In: Journal of retailing and consumer services 58 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012430624
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Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S. - In: Journal of retailing and consumer services 76 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
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The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini; Jebrajakrithy, Charles; … - In: Journal of retailing and consumer services 26 (2015), pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
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The impact of salespeople's relational behaviors and organizational fairness on customer loyalty : an empirical study in B-to-B relationships
Poujol, Juliet F.; Siadou-martin, Béatrice; Vidal, David; … - In: Journal of retailing and consumer services 20 (2013) 5, pp. 429-438
Persistent link: https://www.econbiz.de/10009768994
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The role of customer gratitude in making relationship marketing investments successful
Fazal-e-Hasan, Syed; Lings, Ian; Neale, Larry; … - In: Journal of retailing and consumer services 21 (2014) 5, pp. 788-796
Persistent link: https://www.econbiz.de/10010407223