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Building influencers' credibility on Instagram : effects on followers' attitudes and behavioral responses toward the influencer
Belanche, Daniel; Casaló, Luis V.; Flavián, Marta; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581928
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Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
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"I'll buy what she's #wearing" : the roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
Jin, Seunga Venus; Ryu, Ehri - In: Journal of retailing and consumer services 55 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012269021
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Influencer marketing : social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
Ki, Chung-Wha Chloe; Cuevas, Leslie M.; Chong, Sze Man; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012269061
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Incentivized reviews : promising the moon for a few stars
Petrescu, Maria; O'Leary, Kathleen Bay; Goldring, Deborah; … - In: Journal of retailing and consumer services 41 (2018), pp. 288-295
Persistent link: https://www.econbiz.de/10011808602
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You follow fitness influencers on YouTube : but do you actually exercise? : how parasocial relationships, and watching fitness influencers, relate to intentions to exercise
Sokolova, Karina; Perez, Charles - In: Journal of retailing and consumer services 58 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012430648
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Followers' engagement with instagram influencers : the role of influencers' content and engagement strategy
Tafesse, Wondwesen; Wood, Bronwyn P. - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012431126
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Opinion leadership vs. para-social relationship : key factors in influencer marketing
Farivar, Samira; Wang, Fang; Yuan, Yufei - In: Journal of retailing and consumer services 59 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012433758
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The impact of influencers' multi-SNS use on followers' behavioral intentions : an integration of cue consistency theory and social identity theory
Hsieh, Jung-Kuei - In: Journal of retailing and consumer services 74 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014342233
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Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio; Belanche, Daniel; Fernández, Ana; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014239820