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Marketing : an introduction
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Beziehungsmarketing
106
Relationship marketing
106
Consumer behaviour
57
Konsumentenverhalten
57
Customer satisfaction
40
Kundenzufriedenheit
40
Dienstleistungsqualität
37
Service quality
37
Customer integration
29
Kundenintegration
29
Betriebliche Wertschöpfung
17
Value creation
17
Social Web
16
Social web
16
Services
15
Dienstleistung
14
Dienstleistungssektor
14
Service industry
14
Brand management
13
Customer experience
13
Markenführung
13
Customer value
12
Dienstleistungsmarketing
12
Kundenwert
12
Services marketing
12
Brand
8
Brand image
8
Co-creation
8
Dienstleistungsmanagement
8
Markenimage
8
Marketing theory
8
Marketingtheorie
8
Service management
8
Service-Dominant Logic
8
Service-dominant logic
8
Confidence
7
Internet marketing
7
Markenartikel
7
Marketing management
7
Marketingmanagement
7
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58
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1
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Article
117
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118
Aufsatz in Zeitschrift
118
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1
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English
118
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Edvardsson, Bo
5
Aksoy, Lerzan
4
Grönroos, Christian
4
Jaakkola, Elina
4
McColl-Kennedy, Janet R.
4
Hammerschmidt, Maik
3
Keiningham, Timothy
3
Malthouse, Edward C.
3
Nijssen, E. J.
3
Ponsignon, Frederic
3
Weiger, Welf Hermann
3
Bilstein, Nicola
2
Bloemer, Johanna M.
2
Buoye, Alexander
2
Fisk, Raymond P.
2
Giertz, Johann N.
2
Gummesson, Evert
2
Halinen, Aino
2
Hammedi, Wafa
2
Heinonen, Kristina
2
Helkkula, Anu
2
Hillebrand, Bas
2
Hollebeek, Linda D.
2
Kandampully, Jay
2
Klaus, Philipp
2
Kunz, Werner
2
Lariviere, Bart
2
Leroi-Werelds, Sara
2
Meyer, Anton
2
Mickelsson, Karl-Jacob
2
Patrício, Lia
2
Strandvik, Tore
2
Tronvoll, Bård
2
Wirtz, Jochen
2
Witell, Lars
2
Aarikka-Stenroos, Leena
1
Ahuvia, Aaron
1
Akaka, Melissa Archpru
1
Akpinar, Ezgi
1
Albrecht, Carmen-Maria
1
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Journal of service management
SpringerLink / Bücher
1,622
Journal of business research : JBR
826
European Journal of Marketing
620
Journal of retailing and consumer services
597
Industrial marketing management : the international journal for industrial and high-tech firms
564
Springer eBook Collection
372
Gabler Edition Wissenschaft
367
Springer eBook Collection / Business and Economics
362
Europäische Hochschulschriften / 5
325
International journal of hospitality management
286
Marketing Intelligence & Planning
280
Research
253
Journal of the Academy of Marketing Science
236
The journal of business & industrial marketing
227
The journal of services marketing
227
Journal of strategic marketing
216
Journal of Food Distribution Research
208
Journal of marketing
201
European journal of marketing : EJM
195
Journal of marketing management : MM
192
Lehrbuch
192
The service industries journal
192
Journal of Business & Industrial Marketing
179
Marketing theory
157
International journal of electronic customer relationship management : IJECRM
153
Journal of Consumer Marketing
153
International Journal of Bank Marketing
150
Marketing intelligence & planning
148
Management Science
135
Journal of travel and tourism marketing
134
International journal of contemporary hospitality management
131
Journal of Agricultural and Applied Economics
130
Asia Pacific journal of marketing and logistics
127
Psychology & marketing
126
essentials
125
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
124
The journal of product & brand management
123
Journal of historical research in marketing
122
Journal of hospitality marketing & management
122
Management science : journal of the Institute for Operations Research and the Management Sciences
122
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ECONIS (ZBW)
118
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1
Service experience co-creation : conceptualization, implications, and future research directions
Jaakkola, Elina
;
Helkkula, Anu
;
Aarikka-Stenroos, Leena
- In:
Journal of service management
26
(
2015
)
2
,
pp. 182-205
Persistent link: https://www.econbiz.de/10011401238
Saved in:
2
Guest editorial: The road back to relevance : how to put
marketing
(and
marketing
scholars) back on the top managements' agendas
Klaus, Philipp
;
Edvardsson, Bo
- In:
Journal of service management
25
(
2014
)
2
,
pp. 166-170
Persistent link: https://www.econbiz.de/10010343486
Saved in:
3
Service as business logic : implications for value creation and
marketing
Grönroos, Christian
;
Ravald, Annika
- In:
Journal of service management
22
(
2011
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10009010797
Saved in:
4
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
5
The emergence of the new service
marketing
: Nordic School perspectives
Gummesson, Evert
;
Grönroos, Evert
- In:
Journal of service management
23
(
2012
)
4
,
pp. 479-497
Persistent link: https://www.econbiz.de/10009619539
Saved in:
6
Are service
marketing
models really used in modern practice?
Kauppinen-Räisänen, Hannele
;
Grönroos, Christian
- In:
Journal of service management
26
(
2015
)
3
,
pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
Saved in:
7
Re-investigating the nature of tangibility/intangibility and its influence on consumer experiences
Hellén, Katarina
;
Gummerus, Johanna
- In:
Journal of service management
24
(
2013
)
2
,
pp. 130-150
Persistent link: https://www.econbiz.de/10009742804
Saved in:
8
Toward a public service management : past, present, and future directions
Hodgkinson, Ian R.
;
Hannibal, Claire
;
Keating, Byron W.
; …
- In:
Journal of service management
28
(
2017
)
5
,
pp. 998-1023
Persistent link: https://www.econbiz.de/10011801854
Saved in:
9
A framework for evaluating the customer wait experience
McGuire, Kelly A.
;
Kimes, Sheryl E.
;
Lynn, Michael
; …
- In:
Journal of service management
21
(
2010
)
3
,
pp. 269-290
Persistent link: https://www.econbiz.de/10003993784
Saved in:
10
Other-customer failure : effects of perceived employee effort and compensation on complainer and non-complainer service evaluations
Huang, Wen Hsien
- In:
Journal of service management
21
(
2010
)
2
,
pp. 191-211
Persistent link: https://www.econbiz.de/10003987098
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