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Marketing management
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Journal of strategic marketing
Journal of business research : JBR
327
Industrial marketing management : the international journal for industrial and high-tech firms
250
SpringerLink / Bücher
207
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
123
Journal of the Academy of Marketing Science
109
Journal of marketing communications
107
The journal of business & industrial marketing
107
Journal of marketing
100
Journal of retailing and consumer services
87
Marketing intelligence & planning
82
Gabler Edition Wissenschaft
80
Springer eBook Collection
74
European Journal of Marketing
69
Marketing Intelligence & Planning
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
The journal of brand management : an international journal
63
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Lehrbuch
59
Journal of advertising research
52
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
Journal of global marketing
43
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
43
Springer eBook Collection / Business and Economics
43
Jahrbuch der Absatz- und Verbrauchsforschung
42
Marketing : ZFP ; journal of research and management
42
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Journal of business economics : JBE
39
Psychology & marketing
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
192
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1
Impact of marketing model application and competitve intelligence utilization on strategic response capability
Heinrichs, John H.
;
Lim, Jeen-su
- In:
Journal of strategic marketing
16
(
2008
)
2
,
pp. 91-110
Persistent link: https://www.econbiz.de/10003759904
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2
Avoiding potential traps in fair trade marketing : a social representation perspective
Audebrand, Luc K.
;
Iacobus, Adrian
- In:
Journal of strategic marketing
16
(
2008
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10003739354
Saved in:
3
An analysis of the Spanish toy sector from dynamic perspective on product strategy
Álvarez, Valle Santos
;
Merino, Terese García
- In:
Journal of strategic marketing
16
(
2008
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10003739388
Saved in:
4
Transition strategies between product space and service time : user assets, search characteristics, and co-production
Cadeaux, Jack
- In:
Journal of strategic marketing
16
(
2008
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10003739400
Saved in:
5
Differences between short and long-term relationships : an empirical analysis in franchise systems
Bordonaba-Juste, M. Victoria
;
Polo-Redondo, Yolanda
- In:
Journal of strategic marketing
16
(
2008
)
4
,
pp. 327-354
Persistent link: https://www.econbiz.de/10003770748
Saved in:
6
Mindsets in marketing for product innovation : an explorative analysis of chief marketing executives' ideas and beliefs about how to increase their firms' innovation capability
Tollin, Karin
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 363-390
Persistent link: https://www.econbiz.de/10003797124
Saved in:
7
Strategy by bottom-up abstractions of the customer interface
Mattsson, Jan
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 391-399
Persistent link: https://www.econbiz.de/10003797125
Saved in:
8
Competitive advantage with new product development : implications for life cycle theory
Nadeau, John
;
Casselman, R. Mitch
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 401-411
Persistent link: https://www.econbiz.de/10003797202
Saved in:
9
Guest editorial: Strategic sales and strategic marketing
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 189-190
Persistent link: https://www.econbiz.de/10003887621
Saved in:
10
Searching for strategy in sales
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 191-197
Persistent link: https://www.econbiz.de/10003887624
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