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~isPartOf:"Journal of strategic marketing"
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Marketing management
193
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193
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market orientation
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Journal of strategic marketing
SpringerLink / Bücher
1,468
Gabler Edition Wissenschaft
344
Journal of business research : JBR
325
Springer eBook Collection
325
Springer eBook Collection / Business and Economics
321
Europäische Hochschulschriften / 5
280
Industrial marketing management : the international journal for industrial and high-tech firms
269
Research
231
Lehrbuch
184
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
Hamburger Schriften zur Marketingforschung
108
The journal of business & industrial marketing
107
Journal of marketing communications
105
essentials
103
Journal of marketing
98
Gabler Research
97
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
93
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
84
Marketing intelligence & planning
82
Neue betriebswirtschaftliche Forschung : Nbf
82
Innovatives Markenmanagement
81
Journal of retailing and consumer services
79
DUV / Wirtschaftswissenschaft
77
Schriftenreihe Studien zum Konsumentenverhalten
72
Gabler-Edition Wissenschaft
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
European Journal of Marketing
69
Marketing Intelligence & Planning
68
Schriften zu Marketing und Management
66
Springer eBook Collection / Business and Management
65
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
65
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
64
The journal of brand management : an international journal
63
Springer eBooks / Business and Economics
61
Erfurter Hefte zum angewandten Marketing
60
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
56
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ECONIS (ZBW)
193
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1
Impact of marketing model application and competitve intelligence utilization on strategic response capability
Heinrichs, John H.
;
Lim, Jeen-su
- In:
Journal of strategic marketing
16
(
2008
)
2
,
pp. 91-110
Persistent link: https://www.econbiz.de/10003759904
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2
Avoiding potential traps in fair trade marketing : a social representation perspective
Audebrand, Luc K.
;
Iacobus, Adrian
- In:
Journal of strategic marketing
16
(
2008
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10003739354
Saved in:
3
An analysis of the Spanish toy sector from dynamic perspective on product strategy
Álvarez, Valle Santos
;
Merino, Terese García
- In:
Journal of strategic marketing
16
(
2008
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10003739388
Saved in:
4
Transition strategies between product space and service time : user assets, search characteristics, and co-production
Cadeaux, Jack
- In:
Journal of strategic marketing
16
(
2008
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10003739400
Saved in:
5
Differences between short and long-term relationships : an empirical analysis in franchise systems
Bordonaba-Juste, M. Victoria
;
Polo-Redondo, Yolanda
- In:
Journal of strategic marketing
16
(
2008
)
4
,
pp. 327-354
Persistent link: https://www.econbiz.de/10003770748
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6
Mindsets in marketing for product innovation : an explorative analysis of chief marketing executives' ideas and beliefs about how to increase their firms' innovation capability
Tollin, Karin
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 363-390
Persistent link: https://www.econbiz.de/10003797124
Saved in:
7
Strategy by bottom-up abstractions of the customer interface
Mattsson, Jan
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 391-399
Persistent link: https://www.econbiz.de/10003797125
Saved in:
8
Competitive advantage with new product development : implications for life cycle theory
Nadeau, John
;
Casselman, R. Mitch
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 401-411
Persistent link: https://www.econbiz.de/10003797202
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9
Guest editorial: Strategic sales and strategic marketing
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 189-190
Persistent link: https://www.econbiz.de/10003887621
Saved in:
10
Searching for strategy in sales
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 191-197
Persistent link: https://www.econbiz.de/10003887624
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