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Impact of marketing model application and competitve intelligence utilization on strategic response capability
Heinrichs, John H.; Lim, Jeen-su - In: Journal of strategic marketing 16 (2008) 2, pp. 91-110
Persistent link: https://www.econbiz.de/10003759904
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Avoiding potential traps in fair trade marketing : a social representation perspective
Audebrand, Luc K.; Iacobus, Adrian - In: Journal of strategic marketing 16 (2008) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10003739354
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An analysis of the Spanish toy sector from dynamic perspective on product strategy
Álvarez, Valle Santos; Merino, Terese García - In: Journal of strategic marketing 16 (2008) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10003739388
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Transition strategies between product space and service time : user assets, search characteristics, and co-production
Cadeaux, Jack - In: Journal of strategic marketing 16 (2008) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10003739400
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Differences between short and long-term relationships : an empirical analysis in franchise systems
Bordonaba-Juste, M. Victoria; Polo-Redondo, Yolanda - In: Journal of strategic marketing 16 (2008) 4, pp. 327-354
Persistent link: https://www.econbiz.de/10003770748
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Mindsets in marketing for product innovation : an explorative analysis of chief marketing executives' ideas and beliefs about how to increase their firms' innovation capability
Tollin, Karin - In: Journal of strategic marketing 16 (2008) 5, pp. 363-390
Persistent link: https://www.econbiz.de/10003797124
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Strategy by bottom-up abstractions of the customer interface
Mattsson, Jan - In: Journal of strategic marketing 16 (2008) 5, pp. 391-399
Persistent link: https://www.econbiz.de/10003797125
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Competitive advantage with new product development : implications for life cycle theory
Nadeau, John; Casselman, R. Mitch - In: Journal of strategic marketing 16 (2008) 5, pp. 401-411
Persistent link: https://www.econbiz.de/10003797202
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Guest editorial: Strategic sales and strategic marketing
Lane, Nikala - In: Journal of strategic marketing 17 (2009) 3/4, pp. 189-190
Persistent link: https://www.econbiz.de/10003887621
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Searching for strategy in sales
Lane, Nikala - In: Journal of strategic marketing 17 (2009) 3/4, pp. 191-197
Persistent link: https://www.econbiz.de/10003887624