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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Glossary included"
~type_genre:"Hochschulschrift"
~type_genre:"Working Paper"
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Co-innovation: what are the su...
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Marketingmanagement
Marketing
53
Marketing theory
14
Marketingtheorie
14
Marketing management
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Peter F. Drucker
11
USA
9
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9
Beziehungsmarketing
8
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Journal of the Academy of Marketing Science
Journal of business research : JBR
56
Industrial marketing management : the international journal for industrial and high-tech firms
51
Europäische Hochschulschriften / 5
30
Journal of strategic marketing
23
European journal of marketing : EJM
22
Journal of marketing management : MM
21
Journal of marketing
18
Marketing intelligence & planning
18
Journal of Islamic marketing : JIMA
17
Journal of business-to-business marketing
17
The journal of business & industrial marketing
16
Gabler Edition Wissenschaft
15
Journal of research in marketing and entrepreneurship : JRME
14
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Business horizons
11
International journal of islamic marketing and branding
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in marketing and entrepreneurship
10
Cogent business & management
9
Neue betriebswirtschaftliche Forschung : Nbf
9
Hamburger Schriften zur Marketingforschung
8
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of macromarketing
8
Schriften zu Marketing und Management
8
European research studies
7
International journal of wine business research : IJWBR
7
Journal of business ethics : JOBE
7
The marketing review
7
Gabler-Edition Wissenschaft
6
Journal of marketing education : JME
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
SpringerLink / Bücher
6
Australasian marketing journal
5
DUV / Wirtschaftswissenschaft
5
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ECONIS (ZBW)
13
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1
Research in
marketing
strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
2
Theoretical underpinnings of research in strategic
marketing
: a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
3
New vistas for
marketing
strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
4
Customer experience management : toward implementing an evolving
marketing
concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
5
Peter Drucker on
marketing
: an exploration of five tenets
Uslay, Can
;
Morgan, Robert
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003830107
Saved in:
6
Editorial: Market-focused sustainability : market orientation plus!
Hult, G. Tomas M.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10008909614
Saved in:
7
Elevating
marketing
:
marketing
is dead! Long live
marketing
!
Webster, Frederick E.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 389-399
Persistent link: https://www.econbiz.de/10009776523
Saved in:
8
The intellectual ecology of mainstream
marketing
research : an inquiry into the place of
marketing
in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
9
Chief
marketing
officer presence and firm performance : assessing conditions under which the presence of other C-level functional executives matters
Nath, Pravin
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 670-694
Persistent link: https://www.econbiz.de/10012293325
Saved in:
10
A holistic market conceptualization
Mele, Cristina
;
Pels, Jaqueline
;
Storbacka, Kaj
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010489556
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