//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategic integrated marketing...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
109
Marketingmanagement
109
Brand management
76
Markenführung
76
Consumer behaviour
70
Konsumentenverhalten
70
Marketing
54
Marketing theory
48
Marketingtheorie
48
Brand image
45
Markenimage
45
Beziehungsmarketing
40
Relationship marketing
40
Brand
27
Markenartikel
26
Strategic management
22
Strategisches Management
22
Firm performance
21
Unternehmenserfolg
21
Innovation
20
Market research
18
Marktforschung
18
Resource-based view
18
Ressourcenorientierter Ansatz
18
Customer satisfaction
15
Kundenzufriedenheit
15
Marketing strategy
15
Social Web
15
Social web
15
USA
15
United States
15
Internet marketing
14
Online-Marketing
14
New product development
13
Bibliometrics
12
Bibliometrie
12
Peter F. Drucker
12
Produktentwicklung
12
Advertising effects
11
Competitive advantage
11
more ...
less ...
Online availability
All
Undetermined
97
Free
13
Type of publication
All
Article
258
Book / Working Paper
5
Journal
1
Type of publication (narrower categories)
All
Article in journal
263
Aufsatz in Zeitschrift
263
Collection of articles of several authors
9
Sammelwerk
9
Interview
3
Annual report
1
Jahresbericht
1
more ...
less ...
Language
All
English
264
Author
All
Homburg, Christian
9
Morgan, Neil A.
8
Palmatier, Robert W.
8
Kumar, V.
7
Lusch, Robert F.
6
Grewal, Dhruv
5
Vargo, Stephen L.
5
Calantone, Roger J.
4
Hult, G. Tomas M.
4
Kozlenkova, Irina V.
4
Samaha, Stephen A.
4
Varadarajan, Rajan
4
Bayus, Barry L.
3
Brasel, S. Adam
3
Chabowski, Brian R.
3
Di Benedetto, C. Anthony
3
Dubinsky, Alan J.
3
Feng, Hui
3
Gupta, Shaphali
3
Hagtvedt, Henrik
3
Houston, Mark B.
3
Katsikeas, Constantine S.
3
Keller, Kevin Lane
3
Luo, Xueming
3
Monroe, Kent B.
3
Whitler, Kimberly A.
3
Ahearne, Michael
2
Arunachalam, S.
2
Bharadwaj, Neeraj
2
Brexendorf, Tim Oliver
2
Chari, Simos
2
Cornwell, T. Bettina
2
Cronin, J. J.
2
Crosno, Jody L.
2
Darroch, Jenny
2
Diamantopoulos, Adamantios
2
Eisend, Martin
2
Fürst, Andreas
2
Grégoire, Yany
2
Hayati, Babak
2
more ...
less ...
Institution
All
Academy of Marketing Science
1
Published in...
All
Journal of the Academy of Marketing Science
SpringerLink / Bücher
1,708
Journal of business research : JBR
1,346
The journal of brand management : an international journal
579
Industrial marketing management : the international journal for industrial and high-tech firms
575
Springer eBook Collection
562
Europäische Hochschulschriften / 5
409
The journal of product & brand management
399
Journal of retailing and consumer services
380
Gabler Edition Wissenschaft
331
European journal of marketing : EJM
330
Journal of strategic marketing
325
Journal of marketing management : MM
308
Strategic management journal
275
Journal of business ethics : JOBE
273
Research
270
Springer eBook Collection / Business and Economics
257
Harvard business review : HBR
240
Journal of marketing
236
Management science : journal of the Institute for Operations Research and the Management Sciences
236
Harvard-Business-Manager : das Wissen der Besten
235
Technological forecasting & social change : an international journal
234
Corporate communications : an international journal
233
Journal of marketing communications
232
Marketing intelligence & planning
223
Business horizons
214
Journal of Food Distribution Research
208
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
204
Lehrbuch
195
The journal of business & industrial marketing
194
Long range planning : LRP ; international journal of strategic management
191
International journal of hospitality management
190
Journal of business strategy
189
Marketing theory
188
Psychology & marketing
184
Asia Pacific journal of marketing and logistics
173
Management decision : MD
167
Business strategy and the environment
164
Journal of communication management : an international journal
152
Cogent business & management
151
more ...
less ...
Source
All
ECONIS (ZBW)
264
Showing
1
-
10
of
264
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Theoretical underpinnings of research in strategic
marketing
: a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
2
The intellectual ecology of mainstream
marketing
research : an inquiry into the place of
marketing
in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
3
New vistas for
marketing
strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
4
Peter Drucker on
marketing
: an exploration of five tenets
Uslay, Can
;
Morgan, Robert
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003830107
Saved in:
5
Elevating
marketing
:
marketing
is dead! Long live
marketing
!
Webster, Frederick E.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 389-399
Persistent link: https://www.econbiz.de/10009776523
Saved in:
6
A holistic market conceptualization
Mele, Cristina
;
Pels, Jaqueline
;
Storbacka, Kaj
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010489556
Saved in:
7
A theory of multiformat communication : mechanisms, dynamics, and strategies
Moffett, Jordan W.
;
Folse, Judith Anne Garretson
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 441-461
Persistent link: https://www.econbiz.de/10012548048
Saved in:
8
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
9
Communicating brand biographies effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
Saved in:
10
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->