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~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand image"
~subject:"Tourism"
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Journal of travel and tourism marketing
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Tourism management : research, policies, practice
Journal of business research : JBR
350
The journal of product & brand management
281
The journal of brand management : an international journal
274
Journal of retailing and consumer services
163
European journal of marketing : EJM
78
Asia Pacific journal of marketing and logistics
70
Psychology & marketing
70
Journal of marketing communications
68
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
58
Journal of strategic marketing
56
Journal of international consumer marketing
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
SpringerLink / Bücher
48
Journal of promotion management : innovations in planning and applied research
46
Journal of the Academy of Marketing Science
46
Marketing letters : a journal of research in marketing
46
Cogent business & management
44
The IUP journal of brand management : IJBRM
43
International marketing review
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of global marketing
41
International journal of consumer studies
40
Journal of marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
European journal of marketing
37
Journal of promotion management : JPM
37
Journal of marketing management : MM
35
International journal of advertising : the review of marketing communications
32
Journal of Islamic marketing
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Qualitative market research : an international journal
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Global business review
27
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ECONIS (ZBW)
103
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1
Assessing preferences of potential visitors for nature-based experiences in protected areas
Moyle, Brent D.
;
Scherrer, Pascal
;
Weiler, Betty
; …
- In:
Tourism management : research, policies, practice
62
(
2017
),
pp. 29-41
Persistent link: https://www.econbiz.de/10011734033
Saved in:
2
Destination brand positions of a competitive set of near-home destinations
Pike, Steven
- In:
Tourism management : research, policies, practice
30
(
2009
)
6
,
pp. 857-866
Persistent link: https://www.econbiz.de/10003892192
Saved in:
3
Brand personality of tourist destinations : an application of self-congruity theory
Usakli, Ahmet
;
Baloglu, Seyhmus
- In:
Tourism management : research, policies, practice
32
(
2011
)
1
,
pp. 114-127
Persistent link: https://www.econbiz.de/10008798726
Saved in:
4
How customer experience affects the customer-based brand equity for tourism destinations
Yang, Yan
;
Liu, Xiaoming
;
Li, Jun
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 97-113
Persistent link: https://www.econbiz.de/10011416156
Saved in:
5
Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
Saved in:
6
Chinese consumers' brand personality perceptions of tourism real estate firms
Liu, Zhihong
;
Huang, Songshan
;
Hallak, Rob
;
Liang, Mingzhu
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 310-326
Persistent link: https://www.econbiz.de/10011418431
Saved in:
7
Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Sauer, Nicola E.
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
Saved in:
8
Negative effects of perceived crowding on travelers' identification with cruise brand
Hyun, Sunghyup Sean
;
Kim, Kyungmin
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011312578
Saved in:
9
An examination of Taiwan destination brand associations : from the perspective of Mainland Chinese tourists
Huang, Zhuowei
;
Li, Mimi
;
Li, Qian
- In:
Journal of travel and tourism marketing
32
(
2015
)
1/2
,
pp. 50-64
Persistent link: https://www.econbiz.de/10011312602
Saved in:
10
Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
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