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Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt; Strobl, Andreas; Sauer, Nicola E.; … - In: Tourism management : research, policies, practice 52 (2016), pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
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Tourism strategy development and facilitation of integrative processes among brand equity, marketing and motivation
Liu, Chih-Hsing Sam; Chou, Sheng-Fang - In: Tourism management : research, policies, practice 54 (2016), pp. 298-308
Persistent link: https://www.econbiz.de/10011452088
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The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar; Berenguer Contrí, Gloria; … - In: Tourism management : research, policies, practice 75 (2019), pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
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The role of functional associations in building destination brand personality : when official websites do the talking
Vinyals-Mirabent, Sara; Kavaratzis, Mihalis; … - In: Tourism management : research, policies, practice 75 (2019), pp. 148-155
Persistent link: https://www.econbiz.de/10012063582
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A cross-level investigation of the role of human resources practices : does brand equity matter?
Wong, IpKin Anthony; Xu, Shi; Suk Ha, Grace Chan; He, Mang - In: Tourism management : research, policies, practice 75 (2019), pp. 418-426
Persistent link: https://www.econbiz.de/10012063695
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Virtual reality presence as a preamble of tourism experience : the role of mental imagery
Bogicevic, Vanja; Seo, Soobin; Kandampully, Jay; Liu, Qing - In: Tourism management : research, policies, practice 74 (2019), pp. 55-64
Persistent link: https://www.econbiz.de/10012128564
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Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb
Mody, Makarand Amrish; Hanks, Lydia; Dogru, Tarik - In: Tourism management : research, policies, practice 74 (2019), pp. 65-80
Persistent link: https://www.econbiz.de/10012128566
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The tone of voice of tourism brands on social media : does it matter?
Barcelos, Renato Hübner; Dantas, Danilo C.; Sénécal, … - In: Tourism management : research, policies, practice 74 (2019), pp. 173-189
Persistent link: https://www.econbiz.de/10012128584
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Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels
Ryu, Kyungin; Lehto, Xinran Y.; Gordon, Susan E.; Fu, … - In: Tourism management : research, policies, practice 71 (2019), pp. 348-363
Persistent link: https://www.econbiz.de/10011987940
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Customer engagement with tourism social media brands
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, … - In: Tourism management : research, policies, practice 59 (2017), pp. 597-609
Persistent link: https://www.econbiz.de/10011643277