//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"MSI reports : working paper series"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer insights from text an...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Viral marketing
4
Virales Marketing
4
Brand image
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenimage
2
Social Web
2
Social web
2
Advertising planning
1
Betriebliche Wertschöpfung
1
Emotion
1
Empirical method
1
Empirische Methode
1
Feldforschung
1
Field research
1
Game theory
1
Information dissemination
1
Informationsverbreitung
1
Newspaper
1
Perception
1
Personality psychology
1
Persönlichkeitspsychologie
1
Social class
1
Social relations
1
Soziale Beziehungen
1
Soziale Schicht
1
Spieltheorie
1
USA
1
United States
1
Value creation
1
Wahrnehmung
1
Website
1
Werbeplanung
1
Zeitung
1
more ...
less ...
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
10
Author
All
Berger, Jonah
8
Ho, Benjamin
2
Manchanda, Puneet
2
Milkman, Katherine L.
2
Packard, Grant
2
Pattabhiramaiah, Adithya
2
Schwartz, Eric
2
Iyengar, Radha
1
Iyengar, Raghuram
1
Joshi, Yogesh
1
Joshi, Yogesh V.
1
more ...
less ...
Published in...
All
MSI reports : working paper series
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of marketing research : JMR
14
Working papers / Wharton School, University of Pennsylvania / Marketing
13
Journal of Consumer Research
11
Journal of consumer research : JCR ; an interdisciplinary journal
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Harvard-Business-Manager : das Wissen der Besten
5
Journal of marketing
4
Journal of service research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
GMU Working Paper in Economics
2
Harvard business review : HBR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
2
Journal of management studies : JMS
2
Journal of organizational change management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing Science
2
Marketing letters : a journal of research in marketing
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Research Papers / Graduate School of Business, Stanford University
2
Research paper series / Stanford Graduate School of Business
2
Consumer Psychology Review
1
Consumer psychology in a social media world
1
Consumer psychology review
1
ERES
1
Economic and industrial democracy : EID ; an international journal
1
GfK marketing intelligence review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Health Economics Review
1
Health economics review
1
Human resource management
1
Human resources abstracts : an international information service
1
Journal of Economic Psychology
1
Journal of European industrial training
1
Journal of International Development
1
Journal of Management Studies
1
Journal of advertising research
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
OLC EcoSci
5
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social dollars : the economic impact of customer participation in a firm-sponsored online community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 3-61
Persistent link: https://www.econbiz.de/10009559372
Saved in:
2
Social dollars : the economic impact of customer participation in a firm-sponsored online community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 3-61
Persistent link: https://www.econbiz.de/10010005591
Saved in:
3
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 3-37
Persistent link: https://www.econbiz.de/10009531738
Saved in:
4
Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
Saved in:
5
What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10008992249
Saved in:
6
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 211-256
Persistent link: https://www.econbiz.de/10009383319
Saved in:
7
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Raghuram
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 3-37
Persistent link: https://www.econbiz.de/10010005586
Saved in:
8
What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10009893555
Saved in:
9
Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10009893557
Saved in:
10
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 211-256
Persistent link: https://www.econbiz.de/10009893568
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->