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Creating social contagion through viral product design : a randomized trial of peer influence in networks
Aral, Sinan; Walker, Dylan - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1623-1639
Persistent link: https://www.econbiz.de/10009312526
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The potential of servicizing as a green business model
Agrawal, Vishal V.; Bellos, Ioannis - In: Management science : journal of the Institute for … 63 (2017) 5, pp. 1545-1562
Persistent link: https://www.econbiz.de/10011684786
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Social learning and the design of new experience goods
Feldman, Pnina; Papanastasiou, Yiangos; Segev, Ella - In: Management science : journal of the Institute for … 65 (2019) 4, pp. 1502-1519
Persistent link: https://www.econbiz.de/10012022637
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User-generated content and competing firms’ product design
Kwark, Young; Chen, Jianqing; Raghunathan, Srinivasan - In: Management science : journal of the Institute for … 64 (2018) 10, pp. 4608-4628
Persistent link: https://www.econbiz.de/10011932609
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3D printing and product assortment strategy
Dong, Lingxiu; Shi, Duo; Zhang, Fuqiang - In: Management science : journal of the Institute for … 68 (2022) 8, pp. 5724-5744
Persistent link: https://www.econbiz.de/10013371048
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Customer lifetime value measurement
Borle, Sharad; Singh, Siddharth S.; Jain, Dipak - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 100-112
Persistent link: https://www.econbiz.de/10003709941
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Portfolio dynamics for customers of a multiservice provider
Schweidel, David A.; Bradlow, Eric T.; Fader, Peter - In: Management science : journal of the Institute for … 57 (2011) 3, pp. 471-486
Persistent link: https://www.econbiz.de/10008988420
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Modeling purchasing behavior with sudden "Death" : a flexible customer lifetime model
Bemmaor, Albert C.; Glady, Nicolas - In: Management science : journal of the Institute for … 58 (2012) 5, pp. 1012-1021
Persistent link: https://www.econbiz.de/10009553483
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When acquisition spoils retention : direct selling vs. delegation under CRM
Yan, Dong; Yao, Yuliang; Cui, Tony Haitao - In: Management science : journal of the Institute for … 57 (2011) 7, pp. 1288-1299
Persistent link: https://www.econbiz.de/10009267616
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The strategic value of high-cost customers
Subramanian, Upender; Raju, Jagmohan Singh; Zhang, Z. John - In: Management science : journal of the Institute for … 60 (2014) 2, pp. 494-507
Persistent link: https://www.econbiz.de/10010258777