//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Adoption and use of social med...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
84
Online-Marketing
84
Social Web
83
Social web
83
Consumer behaviour
44
Konsumentenverhalten
44
Innovation diffusion
39
Innovationsdiffusion
39
E-commerce
27
Electronic Commerce
27
Social network
26
Soziales Netzwerk
26
Advertising
25
Online retailing
25
Online-Handel
25
Werbung
25
Theorie
24
Theory
24
Viral marketing
20
Virales Marketing
20
Advertising effects
19
KMU
19
SME
19
Werbewirkung
19
Internet
16
Digital platform
15
Digitale Plattform
15
Preismanagement
15
Pricing strategy
15
Search engine
15
Suchmaschine
15
social media
15
Auction theory
13
Auktionstheorie
13
online advertising
12
social networks
12
Experiment
11
Social relations
11
Soziale Beziehungen
11
USA
11
more ...
less ...
Online availability
All
Undetermined
124
Free
3
Type of publication
All
Article
199
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
200
Aufsatz in Zeitschrift
200
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
200
Author
All
Ghose, Anindya
6
Tucker, Catherine
6
Balseiro, Santiago R.
5
Lin, Mingfeng
4
Viswanathan, Siva
4
Bapna, Ravi
3
Chintagunta, Pradeep K.
3
Goldfarb, Avi
3
Ofek, Elie
3
Zhang, Heng
3
Zhu, Feng
3
Agarwal, Ritu
2
Besbes, Omar
2
Burtch, Gordon
2
Dellarocas, Chrysanthos
2
Desai, Preyas S.
2
Despotakis, Stylianos
2
Duenyas, Izak
2
Dukes, Anthony
2
Girotra, Karan
2
Gu, Yuan
2
Hosanagar, Kartik
2
Ipeirotis, Panagiotis G.
2
Iyengar, Garud
2
Kapuscinski, Roman
2
Krishnan, Ramayya
2
Lambrecht, Anja
2
Lans, Ralf van der
2
Li, Beibei
2
Li, Zhuoxin
2
Mirrokni, Vahab
2
Nair, Harikesh
2
Nazerzadeh, Hamid
2
Sahoo, Nachiketa
2
Shen, Wenjing
2
Shin, Jiwoong
2
Shin, Woochoel
2
Singh, Param Vir
2
Song, Yicheng
2
Sun, Monic
2
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
940
Technological forecasting & social change : an international journal
696
SpringerLink / Bücher
604
Small business economics : an entrepreneurship journal
600
Journal of retailing and consumer services
354
NBER working paper series
345
International journal of entrepreneurship and small business
338
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
286
Working paper / National Bureau of Economic Research, Inc.
282
Journal of small business and enterprise development
278
Springer eBook Collection
271
Research policy : policy, management and economic studies of science, technology and innovation
262
International journal of internet marketing and advertising : IJIMA
257
NBER Working Paper
254
Europäische Hochschulschriften / 5
247
Working paper
241
Cogent business & management
238
International journal of business information systems : IJBIS
212
Information systems research : ISR
207
Industrial marketing management : the international journal for industrial and high-tech firms
206
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
203
International small business journal : researching entrepreneurship
198
Technovation : the international journal of technological innovation, entrepreneurship and technology management
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
179
International journal of hospitality management
175
CESifo working papers
172
Small business economics : an international journal
171
Tourism management : research, policies, practice
170
Journal of open innovation : technology, market, and complexity
166
International journal of business and globalisation : IJBG
157
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
157
International journal of technology management : IJTM
156
Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
156
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
156
IDB Publications (Working Papers)
154
Journal of management information systems : JMIS
150
Discussion paper series / IZA
147
IFM-Materialien
147
Journal of advertising research
146
more ...
less ...
Source
All
ECONIS (ZBW)
200
Showing
1
-
10
of
200
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The structural virality of online diffusion
Goel, Sharad
;
Anderson, Ashton
;
Hofman, Jake
;
Watts, …
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011432943
Saved in:
2
Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin
;
Hosanagar, Kartik
;
Tan, Yong
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
Saved in:
3
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
4
Do your online friends make you pay? : a randomized field experiment on peer influence in online social networks
Bapna, Ravi
;
Umyarov, Akhmed
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1902-1920
Persistent link: https://www.econbiz.de/10011338804
Saved in:
5
Ad revenue and content commercialization : evidence from blogs
Sun, Monic
;
Zhu, Feng
- In:
Management science : journal of the Institute for …
59
(
2013
)
10
,
pp. 2314-2331
Persistent link: https://www.econbiz.de/10010202786
Saved in:
6
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Saved in:
7
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
8
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
9
Online review solicitations reduce extremity bias in online review distributions and increase their representativeness
Karaman, Hülya
- In:
Management science : journal of the Institute for …
67
(
2021
)
7
,
pp. 4420-4445
Persistent link: https://www.econbiz.de/10012624571
Saved in:
10
Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun
;
Bapna, Ravi
;
Chang, Jason Oliver
;
Gupta, Alok
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->