Narrow search
Showing 1 - 10 of 516
Cover Image
The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Cover Image
Online review solicitations reduce extremity bias in online review distributions and increase their representativeness
Karaman, Hülya - In: Management science : journal of the Institute for … 67 (2021) 7, pp. 4420-4445
Persistent link: https://www.econbiz.de/10012624571
Cover Image
How digital word-of-mouth affects consumer decision making : evidence from doctor appointment booking
Shukla, Aishwarya Deep; Gao, Guodong; Agarwal, Ritu - In: Management science : journal of the Institute for … 67 (2021) 3, pp. 1546-1568
Persistent link: https://www.econbiz.de/10012506006
Cover Image
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin - In: Management science : journal of the Institute for … 68 (2022) 11, pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Cover Image
The effects of online social identity signals on retailer demand
Babar, Yash; Mahdavi Adeli, Ali; Burtch, Gordon - In: Management science : journal of the Institute for … 69 (2023) 12, pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Cover Image
Fee or free : when should firms charge for online content?
Lambrecht, Anja; Misra, Kanishka - In: Management science : journal of the Institute for … 63 (2017) 4, pp. 1150-1165
Persistent link: https://www.econbiz.de/10011672873
Cover Image
Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin; Hosanagar, Kartik; Tan, Yong - In: Management science : journal of the Institute for … 61 (2015) 9, pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
Cover Image
Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun; Bapna, Ravi; Chang, Jason Oliver; Gupta, Alok - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
Cover Image
Winners, losers, and Facebook : the role of social logins in the online advertising ecosystem
Krämer, Jan; Schnurr, Daniel; Wohlfarth, Michael - In: Management science : journal of the Institute for … 65 (2019) 4, pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
Cover Image
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139