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The effects of online social identity signals on retailer demand
Babar, Yash; Mahdavi Adeli, Ali; Burtch, Gordon - In: Management science : journal of the Institute for … 69 (2023) 12, pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
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Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
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Ad revenue and content commercialization : evidence from blogs
Sun, Monic; Zhu, Feng - In: Management science : journal of the Institute for … 59 (2013) 10, pp. 2314-2331
Persistent link: https://www.econbiz.de/10010202786
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Competing for attention in social communication markets
Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
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Social ties and user-generated content : evidence from an online social network
Shriver, Scott K.; Nair, Harikesh; Hofstetter, Reto - In: Management science : journal of the Institute for … 59 (2013) 6, pp. 1425-1443
Persistent link: https://www.econbiz.de/10009777020
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Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
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Modeling consumer footprints on search engines : an interplay with social media
Ghose, Anindya; Ipeirotis, Panagiotis G.; Li, Beibei - In: Management science : journal of the Institute for … 65 (2019) 3, pp. 1363-1385
Persistent link: https://www.econbiz.de/10012013817
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The impact of social vs. nonsocial referring channels on online news consumption
Bar-Gill, Sagit; Inbar, Yael; Reichman, Shachar - In: Management science : journal of the Institute for … 67 (2021) 4, pp. 2420-2447
Persistent link: https://www.econbiz.de/10012522796
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Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin; Hosanagar, Kartik; Tan, Yong - In: Management science : journal of the Institute for … 61 (2015) 9, pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429