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Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence; Ofek, Elie; Steenburgh, Thomas J. - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
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Do store brands aid store loyalty?
Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
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Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
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Modeling consumer footprints on search engines : an interplay with social media
Ghose, Anindya; Ipeirotis, Panagiotis G.; Li, Beibei - In: Management science : journal of the Institute for … 65 (2019) 3, pp. 1363-1385
Persistent link: https://www.econbiz.de/10012013817
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The impact of social vs. nonsocial referring channels on online news consumption
Bar-Gill, Sagit; Inbar, Yael; Reichman, Shachar - In: Management science : journal of the Institute for … 67 (2021) 4, pp. 2420-2447
Persistent link: https://www.econbiz.de/10012522796
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Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin; Hosanagar, Kartik; Tan, Yong - In: Management science : journal of the Institute for … 61 (2015) 9, pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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Online review solicitations reduce extremity bias in online review distributions and increase their representativeness
Karaman, Hülya - In: Management science : journal of the Institute for … 67 (2021) 7, pp. 4420-4445
Persistent link: https://www.econbiz.de/10012624571
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Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun; Bapna, Ravi; Chang, Jason Oliver; Gupta, Alok - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
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Winners, losers, and Facebook : the role of social logins in the online advertising ecosystem
Krämer, Jan; Schnurr, Daniel; Wohlfarth, Michael - In: Management science : journal of the Institute for … 65 (2019) 4, pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658