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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,108
The journal of brand management : an international journal
620
Journal of retailing and consumer services
561
SpringerLink / Bücher
554
The journal of product & brand management
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Technological forecasting & social change : an international journal
271
International journal of internet marketing and advertising : IJIMA
263
Psychology & marketing
247
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
242
Journal of advertising research
239
International journal of hospitality management
231
Journal of marketing communications
219
Springer eBook Collection
216
Industrial marketing management : the international journal for industrial and high-tech firms
204
Tourism management : research, policies, practice
200
Information systems research : ISR
197
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
191
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
183
European journal of marketing : EJM
179
International journal of advertising : the review of marketing communications
179
Journal of marketing management : MM
177
Journal of marketing
175
Journal of marketing research : JMR
172
Journal of strategic marketing
163
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
162
Marketing intelligence & planning
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Asia Pacific journal of marketing and logistics
154
Journal of travel and tourism marketing
147
Business horizons
145
Journal of management information systems : JMIS
143
Journal of promotion management : innovations in planning and applied research
142
International journal of electronic marketing and retailing : IJEMR
136
Cogent business & management
131
Electronic commerce research
131
Journal of Product & Brand Management
131
Journal of the Academy of Marketing Science
131
International journal of advertising : the quarterly review of marketing communications
128
NBER working paper series
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ECONIS (ZBW)
185
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1
Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin
;
Hosanagar, Kartik
;
Tan, Yong
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
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2
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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3
Do your online friends make you pay? : a randomized field experiment on peer influence in online social networks
Bapna, Ravi
;
Umyarov, Akhmed
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1902-1920
Persistent link: https://www.econbiz.de/10011338804
Saved in:
4
Ad revenue and content commercialization : evidence from blogs
Sun, Monic
;
Zhu, Feng
- In:
Management science : journal of the Institute for …
59
(
2013
)
10
,
pp. 2314-2331
Persistent link: https://www.econbiz.de/10010202786
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5
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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6
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
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7
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
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8
Online review solicitations reduce extremity bias in online review distributions and increase their representativeness
Karaman, Hülya
- In:
Management science : journal of the Institute for …
67
(
2021
)
7
,
pp. 4420-4445
Persistent link: https://www.econbiz.de/10012624571
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9
Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun
;
Bapna, Ravi
;
Chang, Jason Oliver
;
Gupta, Alok
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
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10
Social ties and user-generated content : evidence from an online social network
Shriver, Scott K.
;
Nair, Harikesh
;
Hofstetter, Reto
- In:
Management science : journal of the Institute for …
59
(
2013
)
6
,
pp. 1425-1443
Persistent link: https://www.econbiz.de/10009777020
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