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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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The effect of movie and televi...
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Advertising effects
37
Werbewirkung
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Advertising
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Werbung
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Internet marketing
24
Online-Marketing
24
Consumer behaviour
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advertising and media
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Movie theatre
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Product quality
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movies
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Anderson, Simon P.
2
Belo, Rodrigo
2
Chintagunta, Pradeep K.
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Despotakis, Stylianos
2
Eliashberg, Jehoshua
2
Ferreira, Pedro
2
Foerderer, Jens
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Luo, Hong
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Matos, Miguel Godinho de
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Shin, Woochoel
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Smith, Michael D.
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Tucker, Catherine
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
328
Journal of business research : JBR
312
Journal of advertising : official publication of the American Academy of Advertising
249
International journal of advertising : the quarterly review of marketing communications
246
International journal of advertising : the review of marketing communications
244
Journal of marketing communications
218
Journal of promotion management : JPM
156
Psychology & marketing
150
Marketing science
133
Journal of retailing and consumer services
122
The journal of media economics
103
NBER working paper series
99
Finance research letters
96
Journal of promotion management : innovations in planning and applied research
96
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
European journal of marketing : EJM
84
SpringerLink / Bücher
81
Marketing letters : a journal of research in marketing
80
International journal of internet marketing and advertising : IJIMA
79
Journal of current issues and research in advertising : JCIRA
78
Journal of marketing research : JMR
78
Working paper / National Bureau of Economic Research, Inc.
77
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
75
Applied economics letters
74
NBER Working Paper
69
Journal of cultural economics
67
Health marketing quarterly
66
Journal of marketing
66
Applied economics
64
CESifo working papers
63
Journal of current issues and research in advertising
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Marketing : ZFP ; journal of research and management
57
Journal of the Academy of Marketing Science
56
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
52
Marketing intelligence & planning
51
Asia Pacific journal of marketing and logistics
48
The journal of product & brand management
48
Young consumers : insight and ideas for responsible marketers
48
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ECONIS (ZBW)
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1
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
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2
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
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3
The impact of time shifting on TV consumption and ad viewership
Belo, Rodrigo
;
Ferreira, Pedro
;
Matos, Miguel Godinho de
; …
- In:
Management science : journal of the Institute for …
65
(
2019
)
7
,
pp. 3216-3234
Persistent link: https://www.econbiz.de/10012039985
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4
Managing negative celebrity endorser publicity : how announcements of firm (non)responses affect stock returns
Hock, Stefan J.
;
Raithel, Sascha
- In:
Management science : journal of the Institute for …
66
(
2020
)
3
,
pp. 1473-1495
Persistent link: https://www.econbiz.de/10012234620
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5
The bigger picture : combining econometrics with analytics improves forecasts of movie success
Lehrer, Steven F.
;
Xie, Tian
- In:
Management science : journal of the Institute for …
68
(
2022
)
1
,
pp. 189-210
Persistent link: https://www.econbiz.de/10012821088
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6
Does piracy create online word of mouth? : an empirical analysis in the movie industry
Lu, Shijie
;
Wang, Xin
;
Bendle, Neil T.
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2140-2162
Persistent link: https://www.econbiz.de/10012234779
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7
The similarity network of motion pictures
Wei, Yanhao
- In:
Management science : journal of the Institute for …
66
(
2020
)
4
,
pp. 1647-1671
Persistent link: https://www.econbiz.de/10012268440
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8
Counterfactual decomposition of movie star effects with star selection
Liu, Angela Xia
;
Mazumdar, Tridib
;
Li, Bo
- In:
Management science : journal of the Institute for …
61
(
2015
)
7
,
pp. 1704-1721
Persistent link: https://www.econbiz.de/10011304104
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9
How video rental patterns change as consumers move online
Zentner, Alejandro
;
Smith, Michael D.
;
Kaya, Cuneyd
- In:
Management science : journal of the Institute for …
59
(
2013
)
11
,
pp. 2622-2634
Persistent link: https://www.econbiz.de/10010229310
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10
Testing the theory of consumer discrimination as an explanation for the lack of minority hiring in Hollywood films
Kuppuswamy, Venkat
;
Younkin, Peter
- In:
Management science : journal of the Institute for …
66
(
2020
)
3
,
pp. 1227-1247
Persistent link: https://www.econbiz.de/10012234578
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