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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,160
Journal of retailing and consumer services
825
SpringerLink / Bücher
501
Industrial marketing management : the international journal for industrial and high-tech firms
481
International journal of hospitality management
419
Technological forecasting & social change : an international journal
291
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
281
The journal of services marketing
269
International journal of internet marketing and advertising : IJIMA
256
Tourism management : research, policies, practice
242
The service industries journal
225
Journal of the Academy of Marketing Science
223
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
221
The journal of business & industrial marketing
219
Psychology & marketing
215
Journal of strategic marketing
212
Journal of travel and tourism marketing
210
Information systems research : ISR
205
Journal of marketing
199
International journal of contemporary hospitality management
190
Journal of hospitality marketing & management
185
Cogent business & management
178
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
178
Springer eBook Collection
176
Journal of marketing management : MM
169
Journal of marketing communications
168
International journal of electronic customer relationship management : IJECRM
164
The journal of product & brand management
160
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
158
Asia Pacific journal of marketing and logistics
156
The journal of brand management : an international journal
156
Business horizons
153
European journal of marketing : EJM
152
Journal of advertising research
150
Journal of management information systems : JMIS
150
International journal of business information systems : IJBIS
144
International journal of advertising : the review of marketing communications
143
Journal of retailing
143
Journal of service research : JSR
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ECONIS (ZBW)
199
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1
Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence
;
Ofek, Elie
;
Steenburgh, Thomas J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
Saved in:
2
Apologies as signals : with evidence from a trust game
Ho, Benjamin
- In:
Management science : journal of the Institute for …
58
(
2012
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10009502486
Saved in:
3
Public concern about immigration and customer complaints against minority financial advisors
Law, Kelvin K. F.
;
Zuo, Luo
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8464-8482
Persistent link: https://www.econbiz.de/10014280236
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4
Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin
;
Hosanagar, Kartik
;
Tan, Yong
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
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5
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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6
Do your online friends make you pay? : a randomized field experiment on peer influence in online social networks
Bapna, Ravi
;
Umyarov, Akhmed
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1902-1920
Persistent link: https://www.econbiz.de/10011338804
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7
Ad revenue and content commercialization : evidence from blogs
Sun, Monic
;
Zhu, Feng
- In:
Management science : journal of the Institute for …
59
(
2013
)
10
,
pp. 2314-2331
Persistent link: https://www.econbiz.de/10010202786
Saved in:
8
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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9
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
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10
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
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