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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Ghose, Anindya
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,317
Journal of retailing and consumer services
1,985
NBER working paper series
911
Working paper / National Bureau of Economic Research, Inc.
803
International journal of hospitality management
788
International journal of consumer studies
777
Psychology & marketing
739
NBER Working Paper
702
Journal of consumer research : JCR ; an interdisciplinary bimonthly
604
SpringerLink / Bücher
561
Journal of advertising research
502
European Journal of Marketing
498
Journal of Consumer Marketing
473
IMF working papers
455
European journal of marketing : EJM
419
Asia Pacific journal of marketing and logistics
411
Journal of marketing research : JMR
407
The journal of product & brand management
403
Technological forecasting & social change : an international journal
398
Journal of marketing communications
391
Journal of marketing
369
The journal of brand management : an international journal
369
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
362
Cogent business & management
358
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Journal of retailing
338
Journal of international consumer marketing
337
Journal of travel and tourism marketing
337
Journal of marketing management : MM
336
Discussion paper / Centre for Economic Policy Research
334
Journal of advertising : official publication of the American Academy of Advertising
332
Tourism management : research, policies, practice
325
Journal of the Academy of Marketing Science
324
Marketing letters : a journal of research in marketing
324
International journal of advertising : the quarterly review of marketing communications
323
Journal of business ethics : JOBE
316
International journal of advertising : the review of marketing communications
306
Marketing intelligence & planning
301
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ECONIS (ZBW)
426
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426
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1
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Saved in:
2
The dynamic impact of product-harm crises on brand preference and
advertising
effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
3
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
4
How do restrictions on
advertising
affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
5
Winners, losers, and Facebook : the role of social logins in the online
advertising
ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
Saved in:
6
Advertising
content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
7
Advertiser prominence effects in search
advertising
Jeziorski, Przemysław
;
Moorthy, Sridhar
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1365-1383
Persistent link: https://www.econbiz.de/10011847252
Saved in:
8
Mobile targeting using customer trajectory patterns
Ghose, Anindya
;
Li, Beibei
;
Liu, Siyuan
- In:
Management science : journal of the Institute for …
65
(
2019
)
11
,
pp. 5027-5049
Persistent link: https://www.econbiz.de/10012125865
Saved in:
9
How targeting affects customer search : a field experiment
Fong, Nathan M.
- In:
Management science : journal of the Institute for …
63
(
2017
)
7
,
pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
Saved in:
10
Measuring multichannel
advertising
response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
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