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Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John; Habibi, Fatemeh; Casidy, Riza; … - In: Marketing intelligence & planning 34 (2016) 1, pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
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Went in for Botox and left with a rhinoplasty : the ethics of customer relationship marketing practices for non-surgical cosmetic procedures
Vlahos, Aphrodite; Bove, Liliana L. - In: Marketing intelligence & planning 34 (2016) 7, pp. 927-942
Persistent link: https://www.econbiz.de/10011623893
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Investigating young customers' retail purchase embarrassment
Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Marketing intelligence & planning 35 (2017) 1, pp. 111-129
Persistent link: https://www.econbiz.de/10011657330
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Customer-salespeople relationship : influence of salespeople entrepreneurial behaviours
Amyx, Douglas; Bhuian, Shahid N.; Shows, G. David - In: Marketing intelligence & planning 34 (2016) 5, pp. 586-604
Persistent link: https://www.econbiz.de/10011534890
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How HR flexibility contributes to customer value co-creation behavior
Luu Trong Tuan - In: Marketing intelligence & planning 34 (2016) 5, pp. 646-670
Persistent link: https://www.econbiz.de/10011534905
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The concept of online corporate brand experience : an empirical assessment
Khan, Imran; Rahman, Zillur; Ratma, Mobin - In: Marketing intelligence & planning 34 (2016) 5, pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
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Luxury brand commitment : a study of Chinese consumers
Li, Ning; Robson, Andrew; Coates, Nigel - In: Marketing intelligence & planning 32 (2014) 7, pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
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The impact of cultural sensitivity and information exchange on relationship quality
Nguyen, Trang T. M.; Nguyen, Tho D. - In: Marketing intelligence & planning 32 (2014) 7, pp. 754-768
Persistent link: https://www.econbiz.de/10010423289
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Linking internal marketing with customer outcomes
Boukis, Achilleas; Kaminakis, Kostas; Siampos, Anastasios; … - In: Marketing intelligence & planning 33 (2015) 3, pp. 394-413
Persistent link: https://www.econbiz.de/10011298760
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The effect of marketing communication on business relationship loyalty
Hänninen, Nora; Karjalouto, Heikki - In: Marketing intelligence & planning 35 (2017) 4, pp. 458-472
Persistent link: https://www.econbiz.de/10011723756