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~isPartOf:"Marketing intelligence & planning"
~subject:"E-commerce"
~subject:"Online retailing"
~subject:"Supplier relationship management"
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E-commerce
Online retailing
Supplier relationship management
Relationship marketing
99
Beziehungsmarketing
97
Consumer behaviour
73
Konsumentenverhalten
73
Social Web
43
Social web
43
Customer satisfaction
36
Internet marketing
36
Kundenzufriedenheit
36
Brand management
35
Markenführung
35
Online-Marketing
35
Dienstleistungsqualität
29
Service quality
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Brand image
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Markenimage
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Brand
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Markenartikel
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Customer integration
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Kundenintegration
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Einzelhandel
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Social media
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Marketing management
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Online-Handel
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Lieferantenmanagement
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Customer engagement
7
Marketing
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Viral marketing
7
Virales Marketing
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Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
274
Journal of business research : JBR
210
Journal of retailing and consumer services
180
The journal of business & industrial marketing
133
SpringerLink / Bücher
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
68
International journal of electronic marketing and retailing : IJEMR
61
Technological forecasting & social change : an international journal
58
International journal of electronic customer relationship management : IJECRM
54
Journal of internet commerce
54
Electronic commerce research
51
Journal of management information systems : JMIS
47
Journal of business-to-business marketing
46
Springer eBook Collection
46
Information systems research : ISR
45
International journal of business information systems : IJBIS
45
Journal of strategic marketing
45
Journal of electronic commerce research : JECR
43
International journal of hospitality management
41
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
40
Journal of the Academy of Marketing Science
40
The service industries journal
39
International journal of electronic commerce : IJEC
38
International journal of production economics
38
Journal of retailing
38
Journal of marketing
37
Asia Pacific journal of marketing and logistics
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
The journal of services marketing
36
Cogent business & management
34
International journal of internet marketing and advertising : IJIMA
34
International journal of e-business research : an official publication of the Information Resources Management Association
32
Journal of open innovation : technology, market, and complexity
31
Electronic markets : EM ; the international journal of electronic commerce and business media
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Psychology & marketing
27
Service business
27
Information systems and e-business management : ISeB
26
International journal of retail & distribution management
26
Journal of travel and tourism marketing
26
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ECONIS (ZBW)
25
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1
Investigating the online customer experience : a B2B perspective
McLean, Graeme J.
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
Saved in:
2
How online shopping experiences shape consumer webrooming behavior
Schiessl, Djonata
;
Korelo, Jose
;
Dias, Helison Bertoli Alves
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10013532103
Saved in:
3
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
4
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
5
Virtual reality in digital marketing : research agenda based on bibliometric reflection
Zaki, Hafizah Omar
;
Fernandez, Dahlia
;
Omkar Dastane
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 505-524
Persistent link: https://www.econbiz.de/10014313040
Saved in:
6
Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina
;
Bengtsson, Maria
;
Marell, Agneta
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
Saved in:
7
Examining customers' continuance intentions towards internet banking usage
Ofori, Kwame Simpe
;
Boateng, Henry
;
Okoe, Abednego Feehi
; …
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 756-773
Persistent link: https://www.econbiz.de/10011797804
Saved in:
8
Causes and outcomes of satisfaction in business relationships
Mysen, Tore
;
Svensson, Göran
;
Payan, Janice M.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10009156913
Saved in:
9
The adoption of techno-relationship innovations : a framework for electronic customer relationship management
Sophonthummapharn, Kittipong
- In:
Marketing intelligence & planning
27
(
2009
)
3
,
pp. 380-412
Persistent link: https://www.econbiz.de/10009526361
Saved in:
10
What signifies success in e-
CRM
?
Kimiloǧlu, Hande
;
Zarali, Hülya
- In:
Marketing intelligence & planning
27
(
2009
)
2
,
pp. 246-267
Persistent link: https://www.econbiz.de/10009526379
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