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~isPartOf:"Marketing intelligence & planning"
~subject:"Markenführung"
~type:"article"
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Markenführung
Consumer behaviour
238
Konsumentenverhalten
238
Brand management
70
Brand image
58
Markenimage
58
Beziehungsmarketing
54
Relationship marketing
54
Brand
38
Markenartikel
38
Internet marketing
27
Social Web
27
Social web
27
Online-Marketing
26
Advertising effects
23
Werbewirkung
23
Customer satisfaction
21
Kundenzufriedenheit
21
Einzelhandel
20
Retail trade
20
Dienstleistungsqualität
18
Service quality
18
Environmental consciousness
17
Umweltbewusstsein
17
Online retailing
16
Online-Handel
16
Marketing management
14
Marketingmanagement
14
Corporate Social Responsibility
13
Corporate social responsibility
13
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13
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12
Green marketing
12
India
12
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12
Luxury goods
12
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Öko-Marketing
12
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Phau, Ian
4
Bang, Nguyen
2
Guercini, Simone
2
Kumar, Vikas
2
Merrilees, Bill
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Eugene Cheng-xi Aw
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Marketing intelligence & planning
Journal of business research : JBR
428
The journal of brand management : an international journal
334
The journal of product & brand management
309
Journal of retailing and consumer services
263
Psychology & marketing
95
European journal of marketing : EJM
91
Asia Pacific journal of marketing and logistics
87
International journal of hospitality management
79
Journal of marketing communications
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of fashion marketing and management
59
Journal of international consumer marketing
59
Journal of marketing management : MM
56
Journal of promotion management : innovations in planning and applied research
56
Marketing letters : a journal of research in marketing
54
International journal of advertising : the review of marketing communications
53
Journal of marketing
53
Journal of the Academy of Marketing Science
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of strategic marketing
52
International journal of internet marketing and advertising : IJIMA
51
Journal of promotion management : JPM
51
International marketing review
49
Journal of global marketing
47
International journal of consumer studies
46
The journal of consumer marketing
46
Cogent business & management
45
The IUP journal of brand management : IJBRM
43
Industrial marketing management : the international journal for industrial and high-tech firms
41
European journal of marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
International journal of retail & distribution management
37
Journal of international marketing
37
Journal of retailing
36
Qualitative market research : an international journal
36
Journal of Islamic marketing
35
Business horizons
34
International journal of advertising : the quarterly review of marketing communications
34
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ECONIS (ZBW)
70
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1
Impact of online advertising on adolescent's
brand
attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
2
The development of
brand
attitudes among young consumers
Pagla, Maria
;
Brennan, Ross
- In:
Marketing intelligence & planning
32
(
2014
)
6
,
pp. 687-705
Persistent link: https://www.econbiz.de/10010413624
Saved in:
3
Luxury
brand
commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
Saved in:
4
Organisational culture and the creation of
brand
identity : retail food branding in new markets
Rashid, Sabrina
;
Ghose, Kamal
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10010528570
Saved in:
5
Green
brand
benefits and their influence on
brand
loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
6
Effect of game-interactivity and congruence on presence and
brand
attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
7
Gen Y-ers’
brand
loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
8
Environmental influences on pre-schooler’s understanding of
brand
symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
9
Customer
brand
co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
10
Determining the causal relationships that affect consumer-based
brand
equity : the mediating effect of
brand
loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
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