Narrow search
Showing 1 - 10 of 97
Cover Image
Children's buying behaviour in China : a study of their information sources
Ying, Fan; Li, Yixuan - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 170-187
Persistent link: https://www.econbiz.de/10003989405
Cover Image
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat; Kocyigit, Altan; Eren, P. Erhan - In: Marketing intelligence & planning 35 (2017) 4, pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Cover Image
Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah; Grace, Debra; King, Ceridwyn - In: Marketing intelligence & planning 31 (2013) 6, pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
Cover Image
Targeting the young food consumer
Soni, Pavleen; Vohra, Jyoti - In: Marketing intelligence & planning 32 (2014) 5, pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
Cover Image
The development of brand attitudes among young consumers
Pagla, Maria; Brennan, Ross - In: Marketing intelligence & planning 32 (2014) 6, pp. 687-705
Persistent link: https://www.econbiz.de/10010413624
Cover Image
Investigating young customers' retail purchase embarrassment
Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Marketing intelligence & planning 35 (2017) 1, pp. 111-129
Persistent link: https://www.econbiz.de/10011657330
Cover Image
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza; Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Marketing intelligence & planning 35 (2017) 6, pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Cover Image
The influence of consumer traits and demographics on intention to use retail self-service checkouts
Lee, Hyun-joo; Cho, Hyeon Jeong; Xu, Wenwen; Fairhurst, Ann - In: Marketing intelligence & planning 28 (2010) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10003940434
Cover Image
A decision tree approach to modeling the private label apparel consumer
Moore, Marguerite; Carpenter, Jason M. - In: Marketing intelligence & planning 28 (2010) 1, pp. 59-69
Persistent link: https://www.econbiz.de/10003940482
Cover Image
Branding at the base of pyramid : a Zimbabwean perspective
Chikweche, Tendai; Fletcher, Richard - In: Marketing intelligence & planning 29 (2011) 3, pp. 247-263
Persistent link: https://www.econbiz.de/10009156890