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Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina; Bengtsson, Maria; Marell, Agneta - In: Marketing intelligence & planning 33 (2015) 2, pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
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Social media brand building strategies in B2B companies
Cawsey, Timothy; Rowley, Jennifer - In: Marketing intelligence & planning 34 (2016) 6, pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
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Investigating the online customer experience : a B2B perspective
McLean, Graeme J. - In: Marketing intelligence & planning 35 (2017) 5, pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
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Luxury brand commitment : a study of Chinese consumers
Li, Ning; Robson, Andrew; Coates, Nigel - In: Marketing intelligence & planning 32 (2014) 7, pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
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Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John; Habibi, Fatemeh; Casidy, Riza; … - In: Marketing intelligence & planning 34 (2016) 1, pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
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The effect of marketing communication on business relationship loyalty
Hänninen, Nora; Karjalouto, Heikki - In: Marketing intelligence & planning 35 (2017) 4, pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
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Drivers leading firm adoption of internet banking services
Claro, Danny Pimentel; Rosa, Ramon B. - In: Marketing intelligence & planning 34 (2016) 3, pp. 336-354
Persistent link: https://www.econbiz.de/10011570782
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The concept of online corporate brand experience : an empirical assessment
Khan, Imran; Rahman, Zillur; Ratma, Mobin - In: Marketing intelligence & planning 34 (2016) 5, pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
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Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling; Lobo, Antonio; Leckie, Civilai - In: Marketing intelligence & planning 35 (2017) 3, pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
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Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos; Athanasopoulou, Pinelopi - In: Marketing intelligence & planning 35 (2017) 6, pp. 805-821
Persistent link: https://www.econbiz.de/10011797980