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~isPartOf:"Marketing intelligence & planning"
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Relationship marketing
99
Beziehungsmarketing
97
Marketing management
82
Marketingmanagement
82
Consumer behaviour
66
Konsumentenverhalten
66
Marketing
46
Brand management
33
Markenführung
33
Internet marketing
26
Online-Marketing
26
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25
Service quality
25
Brand image
22
Markenimage
22
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22
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22
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21
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Brennan, Ross
4
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3
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3
Leckie, Civilai
3
Mysen, Tore
3
Simkin, Lyndon
3
Svensson, Göran
3
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2
Bang, Nguyen
2
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2
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2
Chong, Woon Kian
2
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2
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2
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2
Harker, Michael
2
Hollebeek, Linda D.
2
Johnson, Michael
2
Luce, Fernando Bins
2
Luu Trong Tuan
2
Madichie, Nnamdi O.
2
Malhotra, Naresh K.
2
Melewar, T. C.
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2
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Rod, Michel
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2
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2
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1
Abratt, Russell
1
Adam, Stewart
1
Agarwal, Sharad
1
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1
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Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
1,439
Journal of business research : JBR
1,389
SpringerLink / Bücher
981
Journal of retailing and consumer services
681
The journal of business & industrial marketing
548
International journal of production economics
506
International journal of production research
379
Journal of strategic marketing
373
Journal of the Academy of Marketing Science
350
International journal of hospitality management
338
Europäische Hochschulschriften / 5
331
Management science : journal of the Institute for Operations Research and the Management Sciences
327
European journal of operational research : EJOR
321
European journal of marketing : EJM
315
Journal of marketing
313
Discussion paper series / IZA
312
Gabler Edition Wissenschaft
309
Journal of marketing management : MM
307
Springer eBook Collection
279
The journal of services marketing
242
The service industries journal
235
NBER working paper series
228
Springer eBook Collection / Business and Economics
224
Working paper / National Bureau of Economic Research, Inc.
223
Journal of business-to-business marketing
221
Journal of Food Distribution Research
208
Journal of economic behavior & organization : JEBO
199
Journal of business ethics : JOBE
193
NBER Working Paper
190
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
186
Asia Pacific journal of marketing and logistics
183
CESifo working papers
182
Psychology & marketing
178
The journal of brand management : an international journal
177
Faculty & research / Insead : working paper series
173
IZA Discussion Paper
172
Marketing theory
172
Journal of purchasing and supply management
171
Cogent business & management
163
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ECONIS (ZBW)
225
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225
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1
The effect of
marketing
communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
Saved in:
2
Investigating the online customer experience : a B2B perspective
McLean, Graeme J.
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
Saved in:
3
Drivers leading firm adoption of internet banking services
Claro, Danny Pimentel
;
Rosa, Ramon B.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011570782
Saved in:
4
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
5
Context into text into context :
marketing
practice into theory,
marketing
theory into practice
Smith, Terry
;
Williams, Tom
;
Lowe, Sid
;
Rod, Michel
; …
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1027-1046
Persistent link: https://www.econbiz.de/10011447936
Saved in:
6
Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 698-727
Persistent link: https://www.econbiz.de/10010226578
Saved in:
7
Drivers of contract renewal in international B2B services : a firm-level analysis
Williams, Paul Jeremy
;
Khan, M. Sajid
;
Semaan, Rania
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011706982
Saved in:
8
Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina
;
Bengtsson, Maria
;
Marell, Agneta
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
Saved in:
9
Assessing relationship quality in four business-to-business markets
Ashnai, Bahar
;
Smirnova, Maria
;
Kouchtch, Sergei
;
Yu, …
- In:
Marketing intelligence & planning
27
(
2009
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10009526388
Saved in:
10
Exploring trust vis-à-vis reliance in business relationships : a qualitative analysis in the UK construction industry
Jiang, Zhizhong
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 706-722
Persistent link: https://www.econbiz.de/10009513558
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