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Future research directions in tourism marketing
Tsiotsou, Rodoula; Ratten, Vanessa - In: Marketing intelligence & planning 28 (2010) 4, pp. 533-544
Persistent link: https://www.econbiz.de/10008652204
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The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar; Hart, Susan - In: Marketing intelligence & planning 30 (2012) 2, pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
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The brand-wagon : emerging art markets and the Venice Biennale
Rodner, Victoria L.; Omar, Maktoba; Thomson, Elaine - In: Marketing intelligence & planning 29 (2011) 3, pp. 319-336
Persistent link: https://www.econbiz.de/10009156878
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A brand for all the nations : the development of the world heritage brand in emerging markets
Ryan, Jason; Silvanto, Sari - In: Marketing intelligence & planning 29 (2011) 3, pp. 305-318
Persistent link: https://www.econbiz.de/10009156881
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Re-branding Africa
Osei, Collins; Gbadamosi, Ayantunji - In: Marketing intelligence & planning 29 (2011) 3, pp. 284-304
Persistent link: https://www.econbiz.de/10009156885
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Branding at the base of pyramid : a Zimbabwean perspective
Chikweche, Tendai; Fletcher, Richard - In: Marketing intelligence & planning 29 (2011) 3, pp. 247-263
Persistent link: https://www.econbiz.de/10009156890
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Branding in emerging markets
Omar, Maktoba (contributor) - 2011
Persistent link: https://www.econbiz.de/10009156897
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Expansion strategies for online brands going offline
Bravo, Rafael; Iversen, Nina M.; Pina, José M. - In: Marketing intelligence & planning 29 (2011) 2, pp. 195-213
Persistent link: https://www.econbiz.de/10009156905
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Crisis brand management in emerging markets : insight from the Chinese infant milk powder scandal
Custance, Paul; Walley, Keith; Jiang, Dongni - In: Marketing intelligence & planning 30 (2012) 1, pp. 18-32
Persistent link: https://www.econbiz.de/10009508101
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Martas precision slides : branding in international markets
Shukla, Paurav; Hogan, Steve - In: Marketing intelligence & planning 27 (2009) 4, pp. 539-548
Persistent link: https://www.econbiz.de/10009526338