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Consumer behaviour
241
Konsumentenverhalten
241
Brand management
103
Markenführung
103
Brand image
80
Markenimage
80
Beziehungsmarketing
66
Relationship marketing
66
Dienstleistungsqualität
42
Service quality
42
Brand
38
Markenartikel
38
Customer satisfaction
34
Kundenzufriedenheit
34
Internet marketing
32
Online-Marketing
31
Social Web
31
Social web
31
Advertising effects
23
Werbewirkung
23
Einzelhandel
21
Marketing management
21
Marketingmanagement
21
Retail trade
21
Environmental consciousness
17
Umweltbewusstsein
17
Online retailing
16
Online-Handel
16
Corporate Social Responsibility
14
Corporate social responsibility
14
Customer integration
14
Kundenintegration
14
Designation of origin
13
Emerging economies
13
Emotion
13
Herkunftsbezeichnung
13
Schwellenländer
13
Advertising
12
Confidence
12
Green marketing
12
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1
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Aufsatz in Zeitschrift
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Sammelwerk
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Übersichtsarbeit
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English
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Phau, Ian
8
Sharma, Piyush
6
Arli, Denni
5
Casidy, Riza
4
Bang, Nguyen
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Custance, Paul
3
Grace, Debra
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Walley, Keith
3
Wang, Bo
3
Ashill, Nicholas J.
2
Brennan, Ross
2
Chikweche, Tendai
2
Coates, Nigel
2
Das, Gopal
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Gaur, Sanjaya Singh
2
Gbadamosi, Ayantunji
2
Griffith, Denni Arli
2
Guercini, Simone
2
Jebarajakirthy, Charles
2
Kaushal, Vikrant
2
Kumar, Vikas
2
Ladeira, Wagner Junior
2
Lim, Ming
2
Lobo, Antonio
2
Maseeh, Haroon Iqbal
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Perin, Marcelo Gattermann
2
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Marketing intelligence & planning
Journal of business research : JBR
2,360
Journal of retailing and consumer services
2,077
International journal of hospitality management
964
International journal of consumer studies
779
Psychology & marketing
726
NBER working paper series
697
The journal of brand management : an international journal
687
SpringerLink / Bücher
654
Working paper / National Bureau of Economic Research, Inc.
616
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
NBER Working Paper
545
The journal of product & brand management
507
European Journal of Marketing
469
Tourism management : research, policies, practice
468
The service industries journal
454
Asia Pacific journal of marketing and logistics
452
Journal of travel and tourism marketing
439
European journal of marketing : EJM
421
Journal of Consumer Marketing
404
Management science : journal of the Institute for Operations Research and the Management Sciences
401
Journal of marketing management : MM
394
Journal of marketing research : JMR
391
The journal of services marketing
380
International journal of contemporary hospitality management
371
Cogent business & management
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
359
Journal of marketing
351
Journal of retailing
350
Journal of Product & Brand Management
349
Journal of international consumer marketing
339
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
336
Journal of marketing communications
335
Journal of the Academy of Marketing Science
333
Marketing letters : a journal of research in marketing
332
Journal of hospitality marketing & management
324
Journal of fashion marketing and management
323
International journal of retail & distribution management
319
Journal of consumer behaviour : an international research review
307
The journal of consumer marketing
306
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ECONIS (ZBW)
317
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1
Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina
;
Bengtsson, Maria
;
Marell, Agneta
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
Saved in:
2
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
3
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
4
Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention : an integrated model
Punyatoya, Plavini
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 258-275
Persistent link: https://www.econbiz.de/10011298767
Saved in:
5
Organisational culture and the creation of brand identity : retail food branding in new markets
Rashid, Sabrina
;
Ghose, Kamal
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10010528570
Saved in:
6
Heterogeneous sources of customer-based brand equity within a product category
Wang, Luming
;
Finn, Adam
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 674-696
Persistent link: https://www.econbiz.de/10010226587
Saved in:
7
Effects of green brand on green purchase intention
Huang, Yi-chun
;
Yang, Minli
;
Wang, Yu-chun
- In:
Marketing intelligence & planning
32
(
2014
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10010380729
Saved in:
8
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
9
Consumer perceptions of cobrands : the role of brand positioning strategie
Singh, Jaywant
;
Kalafatis, Stavros P.
;
Ledden, Lesley
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10010364067
Saved in:
10
Luxury brand commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
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