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Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina; Bengtsson, Maria; Marell, Agneta - In: Marketing intelligence & planning 33 (2015) 2, pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
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An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin; Merrilees, Bill - In: Marketing intelligence & planning 33 (2015) 4, pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac; Phau, Ian - In: Marketing intelligence & planning 33 (2015) 3, pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
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Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention : an integrated model
Punyatoya, Plavini - In: Marketing intelligence & planning 33 (2015) 3, pp. 258-275
Persistent link: https://www.econbiz.de/10011298767
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Organisational culture and the creation of brand identity : retail food branding in new markets
Rashid, Sabrina; Ghose, Kamal - In: Marketing intelligence & planning 33 (2015) 1, pp. 2-19
Persistent link: https://www.econbiz.de/10010528570
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Heterogeneous sources of customer-based brand equity within a product category
Wang, Luming; Finn, Adam - In: Marketing intelligence & planning 31 (2013) 6, pp. 674-696
Persistent link: https://www.econbiz.de/10010226587
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Effects of green brand on green purchase intention
Huang, Yi-chun; Yang, Minli; Wang, Yu-chun - In: Marketing intelligence & planning 32 (2014) 3, pp. 250-268
Persistent link: https://www.econbiz.de/10010380729
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Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz; Brem, Alexander; Ivens, Björn - In: Marketing intelligence & planning 32 (2014) 2, pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
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Consumer perceptions of cobrands : the role of brand positioning strategie
Singh, Jaywant; Kalafatis, Stavros P.; Ledden, Lesley - In: Marketing intelligence & planning 32 (2014) 2, pp. 145-159
Persistent link: https://www.econbiz.de/10010364067
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Luxury brand commitment : a study of Chinese consumers
Li, Ning; Robson, Andrew; Coates, Nigel - In: Marketing intelligence & planning 32 (2014) 7, pp. 769-793
Persistent link: https://www.econbiz.de/10010423287