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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
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Brand management
52
Markenführung
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Brand image
48
Markenimage
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Kim, Jungkeun
4
Barone, Michael J.
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Blanchard, Simon J.
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Drolet, Aimee
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Tam, Leona
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Völckner, Franziska
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Böckenholt, Ulf
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Hill, Ronald Paul
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,043
Journal of retailing and consumer services
1,945
International journal of consumer studies
770
International journal of hospitality management
753
Psychology & marketing
662
NBER working paper series
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Working paper / National Bureau of Economic Research, Inc.
580
NBER Working Paper
517
SpringerLink / Bücher
465
Management science : journal of the Institute for Operations Research and the Management Sciences
420
The journal of product & brand management
397
Asia Pacific journal of marketing and logistics
395
European journal of marketing : EJM
358
The journal of brand management : an international journal
358
Journal of marketing research : JMR
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of international consumer marketing
320
Journal of travel and tourism marketing
318
Journal of retailing
313
Journal of marketing management : MM
311
Cogent business & management
309
Tourism management : research, policies, practice
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of fashion marketing and management
302
Journal of marketing
301
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
300
International journal of retail & distribution management
297
Journal of marketing communications
296
The international review of retail, distribution and consumer research
292
Journal of consumer behaviour : an international research review
288
The journal of consumer marketing
285
Technological forecasting & social change : an international journal
284
International journal of contemporary hospitality management
274
Journal of the Academy of Marketing Science
273
Food policy : economics planning and politics of food and agriculture
268
Journal of business ethics : JOBE
265
Discussion paper / Centre for Economic Policy Research
260
The journal of services marketing
260
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ECONIS (ZBW)
301
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1
Pricing and persuasive advertising in a differentiated market
Jiang, Baojun
;
Srinivasan, Kannan
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 579-588
Persistent link: https://www.econbiz.de/10011537284
Saved in:
2
Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
Song, Reo
;
Jang, Sungha
;
Cai, Gangshu
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 791-804
Persistent link: https://www.econbiz.de/10011614844
Saved in:
3
The effect of context attractiveness on product attractiveness and product quality : the moderating role of product familiarity
Schnurr, Benedikt
;
Brunner-Sperdin, Alexandra
;
Sauer, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 241-253
Persistent link: https://www.econbiz.de/10011675188
Saved in:
4
Modeling price-related consequences of the brand origin cue : an empirical examination of the automobile market
Saridakis, Charalampos
;
Baltas, George
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10011444025
Saved in:
5
Do real payment really matter? : a re-examination of the compromise effect in hypothetical and binding choice settings
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10009530087
Saved in:
6
Price or quality? : the influence of fluency on the dual role of price
Chang, Chia-jung
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 369-380
Persistent link: https://www.econbiz.de/10010207197
Saved in:
7
Do customers who conduct online research also post online review? : a model of the relationship between online research and review posting behavior
Punj, Girish N.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009723159
Saved in:
8
Why consumers respond differently to absolute versus percentage descriptions of quantities
Weathers, Danny
;
Swain, Scott D.
;
Carlson, Jay P.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10009684839
Saved in:
9
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
10
The effects of market structure characteristics on competitive reaction intensity : a longitudinal analysis
Reddy, Srinivas K.
- In:
Marketing letters : a journal of research in marketing
2
(
1991
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10001111469
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