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Marketing letters : a journal of research in marketing
Journal of marketing research : JMR
180
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
SpringerLink / Bücher
74
Journal of marketing
73
Qualitative market research : an international journal
73
Jahrbuch der Absatz- und Verbrauchsforschung
69
Journal of the Academy of Marketing Science
68
Europäische Hochschulschriften / 5
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Marketing : ZFP ; journal of research and management
55
Business horizons
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
International journal of forecasting
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Journal of marketing management : MM
44
Gabler Edition Wissenschaft
43
Journal of business economics : JBE
43
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
42
Industrial marketing management : the international journal for industrial and high-tech firms
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Working paper / National Bureau of Economic Research, Inc.
39
International journal of market research
38
European journal of marketing : EJM
36
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
32
Journal of advertising research
31
Handbuch der Marktforschung
30
Journal of retailing and consumer services
30
NBER working paper series
30
Esomar congress
28
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
28
The marketing review
28
Der Bankkaufmann : BK ; Fachmagazin für Bankpraxis und Bankmanagement
27
NBER Working Paper
27
Springer eBook Collection / Business and Economics
26
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ECONIS (ZBW)
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Sales contests versus quotas with imbalanced territories
Syam, Niladri B.
;
Hess, James D.
;
Yang, Ying
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 229-224
Persistent link: https://www.econbiz.de/10009786897
Saved in:
2
Response style corrected market segmentation for ordinal data
Grün, Bettina
;
Dolnicar, Sara
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 729-741
Persistent link: https://www.econbiz.de/10011614555
Saved in:
3
A method for evaluating and selecting field experiment locations
Trafimow, David
;
Leonhardt, James M.
;
Niculescu, Mihai
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 437-447
Persistent link: https://www.econbiz.de/10011537259
Saved in:
4
Do you really feel happy? : some implications of Voice Emotion Response in Mandarin Chinese
Wang, Wan-Chen
;
Chien, Charles S.
;
Moutinho, Luiz
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 391-409
Persistent link: https://www.econbiz.de/10011312155
Saved in:
5
Predicting new service adoption with conjoint analysis : external validity of BDM-based incentive-aligned and dual-response choice designs
Wlömert, Nils
;
Eggers, Felix
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 195-210
Persistent link: https://www.econbiz.de/10011445990
Saved in:
6
Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003774200
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7
Choice under restrictions
Botti, Simona
;
Broniarczyk, Susan
;
Häubl, Gerald
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
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8
Challenges and opportunities in high-dimensional choice data analyses
Neik, Prasad
;
Wedel, Michel
;
Bacon, Lynd
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 201-213
Persistent link: https://www.econbiz.de/10003774251
Saved in:
9
Behavioral frontiers in choice modeling
Adamowicz, Wiktor
;
Bunch, David S.
;
Cameron, Trudy Ann
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 215-228
Persistent link: https://www.econbiz.de/10003774267
Saved in:
10
Reinforcement versus balance response in sequential choice
Huber, Joel
;
Goldsmith, Kelly
;
Mogilner, Cassie
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003774300
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