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~isPartOf:"Marketing letters : a journal of research in marketing"
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E-movie industry and its roles...
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Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
44
Werbewirkung
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Kim, Jungkeun
4
Barone, Michael J.
3
Bell, David R.
3
Blanchard, Simon J.
3
Bradlow, Eric T.
3
Breugelmans, Els
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Vinhas, Alberto Sa
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Biswas, Abhijit
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Chen, Ying-Ju
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Draganska, Michaela
2
Driesener, Carl
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Eisend, Martin
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Ghosh Chowdhury, Tilottama
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Guha, Abhijit
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Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Hsiao, Lu
2
Häubl, Gerald
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Kamleitner, Bernadette
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,162
Journal of retailing and consumer services
2,030
NBER working paper series
871
International journal of consumer studies
771
International journal of hospitality management
766
Working paper / National Bureau of Economic Research, Inc.
761
NBER Working Paper
703
SpringerLink / Bücher
678
Psychology & marketing
669
Management science : journal of the Institute for Operations Research and the Management Sciences
596
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Discussion paper / Centre for Economic Policy Research
503
CESifo working papers
426
European journal of operational research : EJOR
425
Asia Pacific journal of marketing and logistics
413
The journal of product & brand management
400
Journal of marketing research : JMR
385
International journal of industrial organization
379
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
377
Technological forecasting & social change : an international journal
373
Journal of economic behavior & organization : JEBO
372
European journal of marketing : EJM
368
Journal of retailing
368
International journal of production economics
367
Economics letters
364
Journal of travel and tourism marketing
356
The journal of brand management : an international journal
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Tourism management : research, policies, practice
343
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
336
Journal of marketing
333
Cogent business & management
326
Journal of marketing management : MM
325
Journal of international consumer marketing
323
The international review of retail, distribution and consumer research
321
Industrial marketing management : the international journal for industrial and high-tech firms
315
International journal of retail & distribution management
312
Discussion paper series / IZA
311
Journal of the Academy of Marketing Science
308
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ECONIS (ZBW)
330
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1
Star power in the eye of the beholder : a study of the influence of stars in the movie industry
Liu, Angela Xia
;
Liu, Yong
;
Mazumdar, Tridib
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 385-396
Persistent link: https://www.econbiz.de/10010439158
Saved in:
2
Exploring the small movie profitability puzzle
Huang, Dongling
;
Markovitch, Dmitri G.
;
Strijnev, Andrei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10010490156
Saved in:
3
Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
Song, Reo
;
Jang, Sungha
;
Cai, Gangshu
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 791-804
Persistent link: https://www.econbiz.de/10011614844
Saved in:
4
Sentiment deviations in responses to movie trailers across social media platforms
Hu, Ye
;
Chen, Ming
;
Hui, Sam
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10014334068
Saved in:
5
The perils of selling online : manufacturer
competition
, channel conflict, and consumer preferences
Hsiao, Lu
;
Chen, Ying-Ju
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 277-292
Persistent link: https://www.econbiz.de/10009786893
Saved in:
6
Competitive reasons for the Name-Your-Own-Price channel
Fay, Scott
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 277-293
Persistent link: https://www.econbiz.de/10003873476
Saved in:
7
Perceptions of price (un)fairness in a channel context
Ratchford, Mark
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 343-353
Persistent link: https://www.econbiz.de/10010439201
Saved in:
8
Behavioral research and empirical modeling of marketing channels : implications for both fields and a call for future research
Meyer, Robert J.
;
Vosgerau, Joachim
;
Singh, Vishal
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 301-315
Persistent link: https://www.econbiz.de/10008648788
Saved in:
9
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
10
Understanding consumers' multichannel choices across the different stages of the buying process
Gensler, Sonja
;
Verhoef, Peter C.
;
Böhm, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 987-1003
Persistent link: https://www.econbiz.de/10009684826
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