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Brand management
70
Markenführung
70
Consumer behaviour
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Brand image
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Markenimage
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Brand
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Klink, Richard R.
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Gunasti, Kunter
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
641
Economics Papers from University Paris Dauphine
563
The journal of brand management : an international journal
563
The journal of product & brand management
386
SpringerLink / Bücher
325
Journal of retailing and consumer services
287
MPRA Paper
232
ERIM Report Series Research in Management
179
European journal of marketing : EJM
139
Journal of Product & Brand Management
138
Journal of marketing management : MM
134
Annals of Faculty of Economics
131
Ovidius University Annals, Economic Sciences Series
129
Psychology & marketing
122
Strategic Direction
116
Journal of strategic marketing
112
Journal of marketing communications
111
Marketing intelligence & planning
108
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
106
International journal of hospitality management
104
Open Access publications from Université Paris-Dauphine
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Amfiteatru Economic Journal
98
Journal of Social Marketing
92
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
91
Innovatives Markenmanagement
86
Journal of marketing
85
Journal of the Academy of Marketing Science
85
The AMFITEATRU ECONOMIC journal
77
Annals of marketing-mba
76
Cogent business & management
74
European Journal of Marketing
73
Journal of promotion management : innovations in planning and applied research
73
Research
73
Journal of advertising research
71
International journal of advertising : the review of marketing communications
70
Journal of marketing management : JMM ; journal of the Academy of Marketing
70
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ECONIS (ZBW)
71
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1
A model of the role of free drug samples in physicians' prescription decisions
Joseph, Kissan
;
Mantrala, Murali K.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10003805708
Saved in:
2
Familiarity and competence diversity in new product development teams : effects on new product performance
Haon, Christophe
;
Gotteland, David
;
Fornerino, Marianela
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10003805719
Saved in:
3
Convergence in the high-technology consumer markets : not all brands gain equally from adding new functionalities to products
Gill, Tripat
;
Lei, Jing
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 91-103
Persistent link: https://www.econbiz.de/10003805723
Saved in:
4
Entry for supermarket feature me-too brands : an empirical explanation of incidence and timing
Sinapuelas, Ian Clark
;
Robinson, William Thomas
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 183-196
Persistent link: https://www.econbiz.de/10003819980
Saved in:
5
Using brand equity to counter outsourcing opportunism : a game theoretic approach
Lim, Wei Shi
;
Soo, Jiuan Tan
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
4
,
pp. 369-383
Persistent link: https://www.econbiz.de/10003898052
Saved in:
6
Brand extension naming strategies: an exploratory study of the impact of brand traits
Vanhonacker, Wilfried R.
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
1/2
,
pp. 61-72
Persistent link: https://www.econbiz.de/10003471282
Saved in:
7
Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel
;
Russell, Dale
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
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8
Image feedback effects of brand extensions : evidence from a longitudinal field study
Völckner, Franziska
;
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003703917
Saved in:
9
Compromising the compromise effect : brands matter
Sinn, Francisca
;
Milberg, Sandra J.
;
Epstein, Leonardo D.
; …
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 223-236
Persistent link: https://www.econbiz.de/10003549582
Saved in:
10
Leveraging brand equity to attract human capital
DelVecchio, Devon
;
Jarvis, Cheryl Burke
;
Klink, Richard R.
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
3
,
pp. 149-164
Persistent link: https://www.econbiz.de/10003508092
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