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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
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Kim, Jungkeun
4
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Drolet, Aimee
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Tam, Leona
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Aspara, Jaakko
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,440
Journal of retailing and consumer services
2,019
International journal of hospitality management
816
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International journal of consumer studies
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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European Journal of Marketing
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European journal of marketing : EJM
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Tourism management : research, policies, practice
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Journal of business ethics : JOBE
396
Journal of marketing management : MM
396
Journal of marketing research : JMR
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Journal of travel and tourism marketing
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Journal of Consumer Marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing
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Journal of marketing communications
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Cogent business & management
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Journal of international consumer marketing
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Journal of the Academy of Marketing Science
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Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
326
Journal of fashion marketing and management
319
Journal of consumer behaviour : an international research review
311
International journal of contemporary hospitality management
310
International journal of retail & distribution management
310
Nonprofit and voluntary sector quarterly
308
Journal of Product & Brand Management
304
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ECONIS (ZBW)
328
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1
Effects of negative social information on the willingness to support charities : the moderating role of regulatory focus
Le, Nhat Quang
;
Supphellen, Magne
;
Bagozzi, Richard P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 111-122
Persistent link: https://www.econbiz.de/10012488856
Saved in:
2
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
3
Fundraising
design : key issues, unifying framework, and open puzzles
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 371-380
Persistent link: https://www.econbiz.de/10012417691
Saved in:
4
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
5
Bidding behaviors in
charity
auctions
Popkowski Leszczyc, Peter T. L.
;
Qiu, Chun
;
Li, Shenyu
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10010490158
Saved in:
6
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
Saved in:
7
Using virtual reality to increase charitable donations
Kristofferson, Kirk
;
Daniels, Michelle E.
;
Morales, …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10013184267
Saved in:
8
Consumer reactions to business-nonprofit alliances : who benefits and when?
Irmak, Caglar
;
Sen, Sankar
;
Bhattacharya, C. B.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10010490157
Saved in:
9
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
10
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
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