//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Country of origin vs. consumer...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
292
Konsumentenverhalten
292
Brand image
61
Markenimage
61
Brand management
60
Markenführung
60
Advertising effects
43
Werbewirkung
43
Brand
38
Markenartikel
38
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Theorie
22
Theory
22
Experiment
21
Advertising
20
Werbung
20
Market research
18
Marktforschung
18
Viral marketing
18
Virales Marketing
18
Cognition
17
Kognition
17
Customer satisfaction
16
Internet marketing
16
Kundenzufriedenheit
16
Online-Marketing
16
Perception
16
Wahrnehmung
16
Präferenztheorie
14
Theory of preferences
14
Personality psychology
13
Persönlichkeitspsychologie
13
Preismanagement
13
Pricing strategy
13
Decision under uncertainty
12
Entscheidung unter Unsicherheit
12
Willingness to pay
12
Zahlungsbereitschaftsanalyse
12
more ...
less ...
Online availability
All
Undetermined
143
Free
16
Type of publication
All
Article
304
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
302
Aufsatz in Zeitschrift
302
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
305
Author
All
Kim, Jungkeun
4
Barone, Michael J.
3
Bechara, Antoine
3
Blanchard, Simon J.
3
DeSarbo, Wayne
3
Drolet, Aimee
3
Keller, Kevin Lane
3
Klink, Richard R.
3
Lehmann, Donald R.
3
Lim, Jeen-su
3
Schmitt, Bernd
3
Tam, Leona
3
Völckner, Franziska
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
Dens, Nathalie
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,106
Journal of retailing and consumer services
1,951
International journal of consumer studies
768
International journal of hospitality management
742
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
601
NBER working paper series
524
The journal of brand management : an international journal
483
The journal of product & brand management
458
Working paper / National Bureau of Economic Research, Inc.
442
Asia Pacific journal of marketing and logistics
410
European Journal of Marketing
402
SpringerLink / Bücher
401
Journal of travel and tourism marketing
391
NBER Working Paper
386
European journal of marketing : EJM
383
Tourism management : research, policies, practice
383
Journal of Consumer Marketing
380
Journal of marketing research : JMR
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Management science : journal of the Institute for Operations Research and the Management Sciences
340
Journal of marketing management : MM
334
Journal of international consumer marketing
326
Journal of marketing communications
319
Journal of retailing
314
Cogent business & management
309
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
309
Journal of marketing
307
Marketing intelligence & planning
307
Journal of the Academy of Marketing Science
303
Journal of fashion marketing and management
301
International journal of retail & distribution management
300
The journal of consumer marketing
299
Journal of consumer behaviour : an international research review
298
The international review of retail, distribution and consumer research
296
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
284
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
278
International journal of contemporary hospitality management
275
International Journal of Retail & Distribution Management
269
more ...
less ...
Source
All
ECONIS (ZBW)
305
Showing
1
-
10
of
305
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The case of wine : understanding Chinese gift-giving behavior
Yang, Ye
;
Paladino, Angela
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 335-361
Persistent link: https://www.econbiz.de/10011312164
Saved in:
2
Modeling price-related consequences of the brand origin cue : an empirical examination of the automobile market
Saridakis, Charalampos
;
Baltas, George
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10011444025
Saved in:
3
Disentangling country-of-origin effects : the interplay of product ethnicity, national identity, and consumer ethnocentrism
Fischer, Peter Mathias
;
Zeugner-Roth, Katharina P.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10011675154
Saved in:
4
Spatial heterogeneity of country-of-origin effects within a country : analysis of online review ratings in the US car market
Kim, Minyoung
;
Kim, Sunghoon
;
Lee, Jongkuk
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10011876253
Saved in:
5
Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel
;
Russell, Dale
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
Saved in:
6
When counterfeits raise the appeal of luxury brands
Romani, Simona
;
Gistri, Giacomo
;
Pace, Stefano
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 807-824
Persistent link: https://www.econbiz.de/10009579965
Saved in:
7
The joint effects of advertising and product trial : a source-monitoring perspective
Kum, Doreen
;
Lee, Yih Hwai
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 213-226
Persistent link: https://www.econbiz.de/10009305528
Saved in:
8
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
9
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
10
Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the US and Korea
Ko, Dongwoo
;
Seo, Yuri
;
Jung, Sang-Uk
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 377-390
Persistent link: https://www.econbiz.de/10011312156
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->